Marriott International has chosen two properties in China to begin trialling facial recognition check-in under the hotel group’s joint venture with Alibaba Group, a move that will likely see the technology introduced around the world.
Using Fliggy, Alibaba’s travel service platform, Chinese travellers will be able to cut their check-in time by more than half, from an average of three minutes using the traditional check-in method to just 60 seconds.
“Chinese guests simply need to scan their IDs, take a photo and input contact details on a self-help machine. The intelligent device will then dispense room key cards after identities and booking information are verified,” Marriott International said.
Marriott International said it was targeting a global roll out of the tech across the brand’s properties “in the future.”
“This move is set to position Marriott International as a pioneer global hospitality company to offer this seamless check-in experience for Chinese travellers,” the hotel company said.
“We are proud to have a hand in supporting Marriott International to redefine the experience of Chinese travellers with innovative services,” highlighted Mr. David Chai, CEO of the joint venture between Marriott International and Alibaba.
“These accomplishments thus far are testament to our solid expertise of providing effective solutions and services across the entire journey of a traveller, and we look forward to continuing to reinvent and showcase our expertise.”
Moving forward, the joint venture will continue its work on enhancing the storefront and linking the loyalty programs of Marriott International and those of the Alibaba ecosystem, allowing more Chinese consumers to enjoy personalised and VIP experiences.
Lead image – Sanya Marriott Hotel Dadonghai Bay, one of two hotels to begin trialling the facial recognition check-in.