Marriott pens deal to reintroduce Ritz-Carlton to New York

Half billion dollar Big Apple project

Image credit © Will Steacy

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Marriott International has announced that it has signed an agreement with luxury hospitality development firm Flag Luxury Group to bring The Ritz-Carlton brand to New York City’s vibrant NoMad neighbourhood, also known as North of Madison Square Park. Flag Luxury Group will develop the hotel and residences tower, which will represent a more than $500 million investment.

Designed by award-winning architect Rafael Vinoly, the landmark project will include both hotel accommodations and branded residences conceived of by renowned interior design firm Yabu Pushelberg.

Located at Broadway and 28th Street, the hotel and residences tower will be situated in the heart of Manhattan’s fast-growing centre for creative and tech firms, alongside world-class retail, dining and nightlife venues.

“Thanks to buzzing restaurants and bars, unique retail and notable architecture, NoMad has become one of Manhattan’s most popular neighbourhoods,” said Tony Capuano, Executive Vice President and Global Chief Development Officer, Marriott International.

“This signing speaks to the strong demand we are experiencing for luxury hospitality and branded residences.”

Madison Square Park in NoMad – image credit © Kate Glicksberg

To soar over 150 metres high, the tower will provide hotel guests and residents extraordinary views of the Empire State Building and downtown Manhattan as well as direct access to a historic neighbourhood recognised for its architecture, central location and dynamic culinary scene.

“The Ritz-Carlton New York, NoMad, is set to become the epicentre of one of New York City’s most exciting neighbourhoods and we are thrilled to be collaborating with Marriott International on this iconic project,” said Dayssi Olarte de Kanavos, President of Flag Luxury Group.

“The hotel and residences tower will have an ideal location and sophisticated design, complemented by the celebrated Ritz-Carlton service.”

True to The Ritz-Carlton brand, the tower will include refined accommodations, a fine-dining restaurant, the brand’s renowned Club Lounge, a signature Ritz-Carlton Spa and fitness centre, and a chic rooftop bar. A large public garden and open terraces will feature greenery and trees, offering a unique element of nature in New York City. Two ballrooms will offer groups an attractive setting for corporate and social gatherings. Nearby, Madison Square Park – a public space since 1686 – will provide guests the opportunity to enjoy a full schedule of cultural, culinary and family events.

Lead image – Flatiron District of NoMad / image credit Will Steacy

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