Utah Office of Tourism hosted a media event in Sydney this week to showcase a variety of the US state’s national parks, outdoor activities, accommodation options and more as part of sales mission Down Under in July.
Presenting partners included Bryce Canyon National Park, Zion National Park, Park City and Kanab who highlighted the range of outdoor activities available, and heard presentations from Joanne Motta, the local representative for Utah Office of Tourism, who provided an overview of the latest happenings.
The state is home to the Mighty 5 National Parks, consisting of Arches, Bryce Canyon, Canyonlands, Capitol Reef and Zion. And the number of parks keeps expanding, with the latest addition being Echo State Park which opened in May.
Located between the communities of Echo and Coalville, the park encompasses Echo Reservoir and offers a mix of both water and land-based adventures for visitors. Echo State Park can be accessed from Salt Lake City, about 45km away, and visitors can rent power boats, jet skis, kayaks, paddle boards and mountain bikes from the Echo Marina.
Motta explained that Utah is a ‘four season’ destination.
“We see so many Australians migrate over for a ski holiday in the winter (Park City’s #1 overseas market is Australia) and we see Aussie travellers heading to the southern part of the state to see the National Parks in the warmer months. The real opportunity for travellers heading to Utah between December and March for a ski holiday is to combine it with a trip to Southern Utah to see the 5 National Parks and 44 State Parks.
“Drive one or more of our 27 scenic byways. In the winter months the south of the state is like a sunny winter’s day in Sydney. The weather is mild, the parks are uncrowded and you have the place to yourself,” Motta said.
Becky Johnson, Senior Global Marketing Manager of Utah Office of Tourism said the state has always been an early adopter in the US for luxury.
“The opulent Stein Eriksen Lodge in Deer Valley opened in Dec 1982 as one of the first luxury condo hotels in the USA. Amangiri located in Canyon Point was the first Aman property in the USA. And newer on the scene with the “luxury glamping” are Capital Reef Resort in Torrey and Under Canvas in both Zion and Moab,” Johnson told LATTE.
Lead image – Joyce Kelly, St George & Zion Convention & Tourism; Corey Marshall, Canuckiwi/UOT; Karen McCardle, Canuckiwi/UOT; Camille Johnson, Kanab/Southern Utah; Becky Johnson, Utah Office of Tourism and Bill Scoffield, Garfield County Office of Tourism. Missing from photo: Jess Luxton, Park City CVB.