LATTE took the opportunity to have a chat with Joint Managing Director, Anthony Goldman, to hear how business is going for Goldman Travel Group.
Anthony, congratulations to you and the team at Goldman Travel Corporation for taking away the award for Virtuoso Agency Production (Asia Pacific) last week, for a fourth successive year no less. Has your agency production increased annually, or were there slow downs along the way?
We have experienced both organic growth and growth through our acquisitions. In 2013, my father Tom, brother David and I made a decision to broaden our footprint in the premium to high-end leisure space to complement our strong corporate offering. We have been very fortunate to join forces with some wonderful businesses; Travelcall Melbourne, Travel Phase Double Bay, The Cruise Centre Brisbane and the establishment of our remote-agent business, SmartFlyer Australia. Our strategy is to focus on the premium and high-end space, thus our increase in Virtuoso-supplier volume has been consistent with our growth program.
What were some of the luxury products that saw significantly increased bookings in the past year?
We have seen a strong increase in cruise sales. This is consistent with Australian market trends. We are also seeing more multi-generational travel, with grandparents travelling with their children and grandchildren on celebration holidays.
What were some of the top destinations booked for Goldman Travel Corp?
Our top destinations have always been North America (LA and New York) and Europe (Italy in particular). They are here to stay. We see a trend in clients wanting new and emerging destinations such as Sri Lanka, Iceland, Mongolia and other unexplored regions.
Why is being a part of Virtuoso so important for Goldman Travel Corp?
We are proud members of Helloworld Business Travel and Virtuoso. The two consortia complement both sides of our business – corporate and leisure. Virtuoso allows us to reach supplier partners all over the world to benefit our advisors and clients. Virtuoso is in the “connection business”. The various programs, events and training opportunities for our teams open doors around the world to form relationships that allow us to procure the best experiences for our clients. We spend a lot of time and resources to take advantage of these opportunities, as that’s what sets us apart from the mainstream agencies and online booking platforms.
Is a fifth consecutive Agency Production award achievable in 2019?
We don’t run our business to win awards. Our objective is to do our best and work with our teams to provide our clients with the best possible experience when dealing with our various businesses. We love what we do. And if we happen to win for a fifth time, that’s a bonus!
Thanks for your time Anthony.
Lead image: Anthony Goldman (left), Tom Goldman OAM and David Goldman (right).