Travel management company Travel Beyond Group (TBG) has announced a joint venture with inbound travel company, Exclusive Travel Group – a specialist in upmarket travel in Australia, New Zealand, Papua New Guinea and the South Pacific – to bring a new luxury brand to the Australian market.
The partnership sees Exclusive Travel Group’s local operations now positioned as a brand under TBG in Australia, joining its established units, Sport and Entertainment Travel Management, Corporate Travel Management, Events Beyond and Escape Beyond.
Travel Beyond Group’s Managing Director Tim Lane told LATTE the JV gives Exclusive Travel Group “the opportunity to market, promote and use the resources and infrastructure of TBG, and now staff to drive high-end inbound into the Australian market”.
TBG, which is a member of the Virtuoso luxury travel network, has offices in Sydney, Melbourne and Perth, as well as an outpost in New Zealand’s commercial gateway city, Auckland.
“We will continue to develop and strengthen the partnerships within Australia’s luxury travel market,” Lane said of the deal.
“We will work with TMC’s globally to help manage their high-end customers needing the ultimate experience in Australia and also have a direct channel for long-standing repeat and referral customers. For TBG it continues our strategy of being agile and boutique enough to ensure customer experience and service is maintained. A joint venture with an already established brand makes that happen.”
Established in 2001, the privately owned TMC is growing and diversifying its business “to remain relevant for our partners and customers,” Lane said. Through the joint venture with ETB, Travel Beyond Group will now span 48 staff across five brands and four offices around Australia and New Zealand, with a total transaction value (TTV) of $75 million.
“Our company ethos is centred around working with people who have a passion for delivering outstanding customer experiences and service. Rob, Stephen and the team at ETG do exactly that.”
Exclusive Travel Group’s Managing Director Rob Young said his company was “excited” to enter into the partnership with the TBG. “It gives our business the resources and infrastructure to further expand into the Australian market,” Young said.