VIP treatment for Aussies at The Dorchester London

Guest Care Program offering guaranteed early check-in

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Luxury hotelier Dorchester Collection has announced the extension of the its ‘Guest Care Program’ offered at The Dorchester, London to the Australia and New Zealand markets for the first time.

Rolled out with great success earlier this year in the United States for agents booking guests at the iconic hotel, the ‘Guest Care Program’ provides clients with guaranteed early check-in, regardless of their time of arrival.

“We understand that long-haul flights and overnight journeys can be tiring, which is why we’re delighted to launch our new Australia & New Zealand Guests Care Program, giving your client the chance to check-in at their leisure. Whether the flight lands at 1am or 6pm, we’ll ensure their room is ready upon arrival, so they can take time to relax, settle in and enjoy the hotel,” said Dorchester Collection’s Regional Director, UK & General Manager of The Dorchester, Robert Whitfield.

The program also includes ‘Welcome to London’ refreshments, late check-out by request and dedicated guest relations contact to assist guests during their stay.

Dorchester Collections’ Regional Sales Director Parris Fotias told LATTE he was thrilled to see the Guest Care Program being opened up to long-haul markets, saying he’d been working with the hotel group’s executive team since earlier this year to have the program extended to this region, backed by the local travel trade.

Fotias said the scheme was ideal for travellers flying from Australia to London on a late evening arrival flight, primarily those operated by Qantas, Emirates and British Airways. While it doesn’t work on a 24-hour arrival/departure clock or provide extended check-out, the program does offer customers who have pre-booked with a travel agent the assurance they will have a room or suite held for them.

“The program gives agents and their customers confidence that when they book The Dorchester London, regardless of their flight time, they will have either a room or suite available open on arrival,” Fotias said. “It’s all about taking care of our guests to ensure they are comfortable from the moment they walk in the door.”

He told LATTE that while The Dorchester London was the only property in the group’s modest collection of nine properties in the UK, France, Italy and USA to offer the Guest Care Program, there is potential for it to be introduced in other locations.

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