Hilton forges strategic partnership with Playa Hotels & Resorts

Entry into all-inclusive holiday packaging

Go back to the enewsletter

Hilton has this week revealed a strategic alliance with Playa Hotels & Resorts (Playa), marking a landmark expansion of the hospitality company’s all-inclusive resort portfolio. The venture will see the luxury hotelier and Playa open a portfolio of 10 all-inclusive resorts by 2025, the first of which will be the Hilton Playa del Carmen, an All-Inclusive Resort, with further additions to open by the end of this year in the Caribbean and Latin America. The properties will be owned and managed by Playa Hotels & Resorts.

“At Hilton, we are dedicated to offering our guests the type of world-class hospitality that matters most to them, in the destinations they want to visit,” said Christopher J. Nassetta, President and Chief Executive Officer, Hilton. “Today we are pleased to begin our ambitious expansion journey with Playa Hotels & Resorts. Together we are responding to our shared guests, who are seeking attractive resort offerings. And as our all-inclusive portfolio grows, so too does our commitment to world class hospitality in the Caribbean and Latin America.”

By the end of this year, Hilton and Playa Hotels & Resorts will introduce Hilton La Romana, an All-inclusive Resort, and Hilton Playa del Carmen, an All-inclusive Resort, adding 1,269 new Hilton guest rooms to its existing global portfolio. Both resorts will offer appealing leisure amenities, including expansive pools, modern guest rooms and suites, elevated dining experiences and access to some of the region’s most pristine beaches.

Bruce Wardinski, Playa Chairman and CEO, Playa Hotels & Resorts and Christopher J. Nassetta, President and CEO, Hilton.

“Our strategic alliance with Hilton is a win-win for both companies. This alliance will empower us to reach more guests, on more occasions, and in more geographies, than ever before. We view this as just a first step toward what is possible as part of this strategic alliance, and Playa is thrilled to continue to grow alongside Hilton and our other world-class partners,” said Bruce Wardinski, Playa’s Chairman and CEO, Playa Hotels & Resorts.

In addition to growing the resort portfolio, partnering with Playa Hotels & Resorts also expands the company’s presence in the Caribbean and Latin America. Hilton currently operates a robust portfolio of nearly 140 world-class hotels and resorts in the Caribbean and Latin America, including nearly 60 properties in Mexico. Approximately 90 properties are in the region’s development pipeline, which includes the first Tapestry Collection by Hilton Hotel in Peru, as well as the first Waldorf Astoria Hotels & Resorts property in Mexico.

Images: Hilton Playa del Carmen, an All-Inclusive Resort (anticipated opening: Late 2018)

Go back to the enewsletter

Leave A Reply

Your email address will not be published.