Leading Hotels of the World reworks Leaders Club program

Scheme moves to a points-based platform

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The Leading Hotels of the World has revamped its Leaders Club loyalty program, offering upgraded benefits and exclusive access to the portfolio’s 400+ independent luxury hotels around the globe.

“We co-created this program with our most loyal members to ensure we continue to offer the amenities they love while also introducing new features and benefits they expressed were most important to them,” said Shannon Knapp, Vice President & Chief Marketing Officer of The Leading Hotels of the World.

“The program was designed as a club for curious travellers who seek remarkable, authentic experiences and the hoteliers who craft them. Leaders Club elevates this relationship and delivers truly differentiated on-property experiences and rewards. Additionally, it ensures that at any Leading Hotel a member visits, they are recognised for their membership and can unlock richer rewards with greater loyalty. We are excited about the launch of this new program that will celebrate individuality and reward our members for choosing the uncommon path.”

Effective immediately, members will begin to accrue Leaders Club points on up to three rooms per reservation that can be applied towards stays at Leading Hotels’ portfolio of individually branded properties in more than 80 countries.

Leaders Club will continue to deliver the benefits members have come to enjoy and expect such as opportunities for room upgrade priority at arrival, early check-in and late check-out, daily continental breakfast for two, complimentary Wi-Fi, exclusive access to new hotels, Members Only and seasonal sales and lowest available rates.

An annual fee of US$175 provides access to Leaders Club with the on-property benefits members value, now with program rewards to enhance each stay. It includes one confirmed pre-arrival upgrade annually after a member completes his/her first paid stay in the program and point accrual of 1 Leaders Club point per 1 US dollar spent. With free nights starting around 4,000 points and numerous Leaders Club points promotional offerings throughout the year, members will be on the way to a free stay in no time.

After a member spends US$5,000 on qualifying stays, they are invited to Leaders Club Sterling. This unlocks 5 pre-arrival upgrades annually, as well as a one-time 5% annual renewal points bonus on their qualifying annual spend in the previous membership year. Opportunities for further recognition and richer rewards will be available for Leaders Club’s most loyal members.

Members will also now enjoy expanded room types, better availability and fewer date restrictions when redeeming points. Additionally, Leading Hotels will now provide the option for guests to redeem directly online at LHW.com.

Lead image: One&Only The Palm, Dubai – a member of The Leading Hotels of the World.

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