#ChooseCruise 2018 campaign launch

Week one targets ocean cruising

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October once again heralds the start of the summer cruise season and the world’s biggest cruise promotion with Cruise Lines International Association (CLIA) Australasia encouraging Australians and New Zealanders to ‘#ChooseCruise’ this month.

CLIA’s annual month-long cruise campaign has been renamed #ChooseCruise, and while it’s taking place under a new banner, the goal is still the same: to raise awareness of cruising as a great-value, easy, fun and memorable holiday, and encourage people from all walks of life to plan and book a cruise.

The #ChooseCruise campaign has kicked off this week with CLIA-accredited agents and CLIA-member cruise lines promoting the joys of ocean cruising. River, luxury and expedition cruising will be promoted in the coming weeks.

CLIA Australasia & Asia Managing Director Joel Katz said Australians and New Zealanders love to cruise, with both markets experiencing steady growth over the past decade.

“Whether it’s a week-long holiday in the South Pacific, a short break up or down the coast, a fly/cruise getaway to Asia, Europe or the Americas or a bucket-list expedition to Antarctica, there is an ocean cruise for everyone,” Katz said.

“Cruising is an easy and great-value way to travel, and with every cruise including meals, accommodation, entertainment and transport in the fare, it’s easy to #ChooseCruise. We’re so spoiled for choice these days, the hard part can be finding the right ocean cruise; which is where a CLIA-accredited travel agent comes in. Cruise agents live and breathe cruise, so whether a skydive at sea appeals, or indulging in Michelin-starred fine dining every night, a CLIA-accredited travel agent is the best way to plan and book a holiday at sea.”

As part of #ChooseCruise ‘Ocean Week’ from 2–8 October, cruise lines and cruise agents will be offering great promotions all aimed at encouraging more people to enjoy a holiday at sea.

“Ocean cruising is increasingly becoming the holiday of choice for Aussies and Kiwis, and during our #ChooseCruise campaign, we hope to shine a light on why cruising really is the ultimate way to travel. A million holidaymakers can’t be wrong!” Katz added.

For more information or to find a CLIA-accredited agent visit choosecruise.org.au

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