Marriott International is ramping up its home-sharing pilot program – Tribute Portfolio Homes – to include Paris, Rome and Lisbon in addition to the offering already operating across London.
Beginning this week, travellers can choose from more than 340 properties across four European markets with the ability to earn and redeem points across Marriott’s award-winning loyalty platform, including Marriott Rewards and Starwood Preferred Guest (SPG). The expansion follows on the heels of a five-month pilot initiated earlier this year in collaboration with Hostmaker, a London-based home rental sharing management company.
“Following the positive customer feedback from our pilot in London, we are excited to extend Tribute Portfolio Homes to new markets together with Hostmaker,” said Adam Malamut, Chief Customer Experience Officer, Marriott International.
“We are always innovating to meet the evolving needs of travellers, and expanding into home-sharing is an opportunity to deepen relationships with our most loyal guests by delivering new experiences designed to reflect how they travel.”
Broadening the reach of Tribute Portfolio Homes to Paris, Rome and Lisbon, Marriott International extended its collaboration with Hostmaker, which currently operates in these European cities, to identify and curate a portfolio of homes that complements the quality, aesthetic and service values of Marriott. Homes are chosen based on their overall design, functionality and location. Having also met high quality, safety and security standards, selected properties feature one bedroom or more, full kitchens and in-unit laundries. Guests also have access to 24/7 support as well as an in-person welcome/check-in experience through Hostmaker.
Tribute Portfolio Homes allows travellers to experience destinations with a new and local lens. Residences are as diverse as: a three-bedroom Parisian atelier, with floor-to-ceiling French doors and views of the Eiffel Tower; an impeccably designed Italian mid-century style apartment, located on a charming street in Rome; a minimalist, yet rustic home in the vibrant heart of Lisbon; and a bright and airy flat in London, with a chef’s kitchen, reading nook and multiple, well-appointed bedrooms.
“The introduction of Tribute Portfolio Homes into some of Europe’s most celebrated cities enables us to provide travellers with an even greater choice of accommodation along with the reassurance of Marriott International’s exacting design standards, world-class loyalty programs and commitment to customer service,” said Belinda Pote, Chief Sales & Marketing Officer, Europe, Marriott International.
“The London pilot complements our current hotel portfolio and drives incremental business,” Pote added.
Insights from the London trial include guests, on average, stayed twice as long than a typical hotel stay and there was demand for units with multiple bedrooms and kitchens, and laundry facilities were appreciated.
Other research found over 75% of guests staying at Tribute Portfolio Homes were travelling for leisure with friends and family or extending business travel to include their friends and family.
“We are very excited to bring Hostmaker’s experience of operating in Paris, Lisbon and Rome to Tribute Portfolio Homes,” said Nakul Sharma, CEO and founder of Hostmaker. “These brilliant destinations were the natural next step for a European expansion, and we can’t wait to welcome guests into our homes.”