World first meditation flight led by Richard Branson and Virgin Australia

Charter flight for 65 guests held in partnership with Smiling Mind

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Virgin Australia today hosted the world’s first dedicated meditation flight with Sir Richard Branson, in partnership with Australian wellbeing and mindfulness meditation leader, Smiling Mind.

VA9002 departed Sydney at 9am this morning with 65 special guests on board including Sir Richard Branson,
media, VIPs and team members from Virgin Australia and Smiling Mind. All guests were treated to a hot towel
service and hand massages from the smoothfm angels, before Smiling Mind led a guided meditation at 30,000-ft.

Virgin Founder Sir Richard Branson said: “Integrating mindfulness into our everyday lives is just as important as eating well and exercising regularly, and I am so excited to see Virgin Australia deeply embedding mindfulness into the workplace and onboard flights.

“Virgin Australia is very focussed on supporting the mental health of its passengers and team members, and
there are very few of us who haven’t been directly or indirectly impacted by anxiety.

“We want to encourage more passengers to use their time flying with Virgin Australia to exercise their mind
through meditations in the Inflight Entertainment System, and what better way to make this known than by
holding the world’s first dedicated meditation flight,” Sir Richard said.

Virgin Australia today also announced a new way for anxious travellers to self-identify with the airline prior to
travelling. From early next year, passengers will be able to identify as having feelings of travel-related anxiety
before they fly, leading to personalised communications in the lead up to their journey, and face-to-face
interactions while onboard the aircraft. Virgin Australia will release more information on this in the coming

Today’s charter flight marks a new partnership between Virgin Australia and Smiling Mind, and will give all Virgin Australia guests access to Smiling Mind guided meditations via the Inflight Entertainment System, enabling the reduction of stress and anxiety during air travel.

Smiling Mind CEO, Dr Addie Wootten said: “Mindfulness is a fantastic tool to combat travel-related stress, so
Smiling Mind is delighted to be able to provide travellers with access to our guided meditations while in-flight.
“As little as a couple of minutes of meditation can improve our overall sense of calm and wellbeing during a flight. And what better time than in air to meditate; we would love to see every passenger use air travel to give their mind time to thrive,” Dr Wootten said.

Virgin Australia is also supporting the wellbeing and mental health of its staff by making the Smiling Mind
workplace program available via its internal health and wellbeing platform, Better Me. Developed by
organisational psychologists and mindfulness experts, the Smiling Mind program provides dedicated content to
address today’s workplace needs.

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