Adventure travel company Explore Worldwide has appointed Adventure World Travel as its new General Sales Agent (GSA) for Australia, taking over representation from Cox & Kings Australia, which has held the account since 2012.
“The new partnership is an exciting one for us,” said Joe Ponte, Managing Director of Explore Worldwide.
“To elevate our brand and distribution network, recent NTIA award-winners Adventure World Travel were an obvious choice. They have built a strong reputation as providing agents a ‘one-stop shop’ for adventure travel. We will provide the full range of small group trips to complement their own tailor-made, soft-adventure product offering.”
The small group adventure specialist has been running for over 37 years, and today, Explore Worldwide is one of the most trusted travel companies, particularly in the UK, with over 600 trips to more than 130 countries.
“In what is a rapidly growing sector in the industry, the timing is perfect to cement our profile in Australia and show more adventurous travellers our award-winning trips,” said Ponte.
Unlike other adventure travel providers, Explore Worldwide will look to position the brand firmly towards the active and adventurous 50-plus audience through Adventure World Travel.
Neil Rodgers, Managing Director Adventure World Travel commented: “We are thrilled to welcome back Explore Worldwide into our portfolio. Adventure World launched them into these markets back in 1984, so it is wonderful to connect and work together again.”
“[Explore] are renowned in providing expert knowledge, exciting diverse itineraries and outstanding service as part of their sustainable travel experiences. We are proud to be incorporating such a large range of small group trips into our portfolio of journeys and look forward to working with them to continue to innovate product for the discerning Australian traveller.” Adventure World Travel Managing Director, Neil Rodgers
The arrangement with Adventure World Travel will also see Explore Worldwide introduce its dedicated Walking & Trekking, Cycling and Family range to the local market for the first time, complementing its extensive Worldwide Discovery trips.
Ponte said: “We have seen increased levels of enquiry against Family Adventures and our fully immersive Walking and Cycling product, so we look forward to introducing these trips to market and giving our valued agents the right tools to help in the selling process.
“We would like to thank Cox and Kings for their representation of Explore Worldwide over the last six years. Agents with existing bookings will be contacted directly by Cox and Kings who will continue to manage their customers’ current bookings through to departure.”
All new bookings from 16 October 2018 will be handled by Adventure World Travel and can be contacted using the same free call number, 1300 439 756, or via firstname.lastname@example.org
The full 2019/20 brochure collection can be viewed on exploreworldwide.com.au, by ordering through Brochure Flow or by contacting their local Adventure World Account Manager.
Lead image: Joe Ponte, Managing Director of Explore Worldwide (left) and Neil Rodgers, Managing Director Adventure World Travel.