Sofitel MyBed Experience takes to the sky

New Hainan Airlines' Business sleep experience

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Sofitel has partnered with Hainan Airlines to launch a premium collection of its iconic Sofitel MyBed™ products across the carrier’s Business class. Passengers flying up the pointy end on Hainan Airlines will now be able to experience the ultimate sleep-time bliss with the luxurious Sofitel MyBed in the sky.

The Hainan Airlines partnership will take its ‘Hai Dream’ onboard sleep experience to greater heights with Sofitel’s signature bedding that includes a waist cushion, full-size pillows, duvet, bed sheet, feather topper and blanket. Made with patented technology of the highest thread count, the duvet cover, pillowcase and bed sheet collection features the airline’s latest Dream Feather design.

Sofitel MyBed includes a perfectly balanced mattress and plush soft down feather topper, elegantly comfortable sheets, cosy and light duvet and an extensive pillow menu selection. Bolstered by its popularity among guests across the globe, more than 55,000 Sofitel MyBed products have been sold to date through the Sofitel Boutique.

“Now, guests from around the world can bask in luxurious comfort with the chic Sofitel MyBed in the air,” said Gary Rosen, Chairman and Chief Operating Officer, AccorHotels Greater China. “We look forward to transforming the sleep experience for guests flying 40,000 feet in the sky, so they can feel rejuvenated when they land. The partnership with Hainan Airlines perfectly illustrates Sofitel as a preferred luxury hotel brand choice for business partners, and demonstrates an emotional connection with global travellers. Sofitel and Hainan Airlines are delighted to be the companion for guests’ next magnifique journey!”

The new collection of Sofitel MyBed sleep products is available in the Business class section of select Hainan Airlines long-haul international routes departing from Beijing, Haikou, Changsha, Shenzhen, Guangzhou, Xi’an, Shanghai, Tianjin, Chengdu and Chongqing.

Flanked by cabin crew are: Matthias Tan, Luxury Brand Manager, AccorHotels; Christophe Lauras, Vice President Operations, AccorHotels Greater China; Caroline Penard, General Manager, French Chamber of Commerce and Industry in China (CCIFC); Murphy Zhu, Chief Commercial Officer, AccorHotels Greater China; Li Gu, Product and Branding Department General Manager, Hainan Airlines; Vivian Yeh, Vice President Digital Marketing, AccorHotels Greater China; Phyllis Sio, Director of Communications, AccorHotels Greater China and Fany Lu, Product and Brand Senior Manager, Hainan Airlines;

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