Discover LA & Beverly Hills CVB hosts luxurious famil

Luxury, health and wellness offerings highlighted

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Discover Los Angeles, together with the Beverly Hills Conference and Visitor Bureau, hosted a famil for Australian agents from MTA, educating them on the city’s luxury, health and wellness offerings.

Taking place from 12 to 16 November, agents flew with Air New Zealand to LAX, the gateway to North America and preferred entry port for 60% of Aussies travelling to the US. On arrival, they were surprised with a star-studded experience at the exclusive terminal, The Private Suite. Designed for First and Business Class travellers seeking discretion and privacy, the suite provides access to a private lounge and TSA screening so members can skip the queues.

The group experienced the best of LA and Beverly Hills luxury accommodation offerings across the city, including the recently opened Hotel Figueroa, a Leading Hotel of the World member, and the Nomad L.A, as well as the luxury apartment-style offering at LEVEL Furnished Living, perfect for sports fans with its proximity to Staples Centre and LA Live.

Over in Beverly Hills, SIXTY Beverly Hills Hotel and Viceroy L’Ermitage Beverly Hills gave a glimpse of the higher-end offerings, and on the Westside, they visited the Sofitel Los Angeles at Beverly Hills, Hotel Bel-Air and Four Seasons Hotel Los Angeles at Beverly Hills. The recently opened Dream Hollywood Hotel also offered a taste of LA’s signature laid-back luxury style.

LA is renowned for being at the forefront of the health and wellness movement and agents were treated to a refreshing dose of this with a visit to Howling Juice, known for its organic juices, wellness shots, tonics and smoothies. They also stopped by Wanderlust Hollywood, a yoga and wellness centre complete with an organic restaurant and rooftop space.

A luxury trip to the City of Angels wouldn’t be complete without a stroll along Beverly Hills’ famous shopping strip, Rodeo Drive, and agents also paid a visit to Westfield Century City where they enjoyed a VIP shopping experience with The Private Suite Century City. The suite offers members luxury and discretion and even has its own private elevator, providing direct access to Century City’s restaurants, theatres and Westfield’s retail experience of more than 200 boutiques.

With more museums than any other US city, LA’s iconic Getty Center was a great place to start and the group also took a tour of The Petersen Automotive Museum and Vault. They were even lucky enough to experience the opening night of the Beverly Hills’ BOLD Holidays festival that debuted the exhibition of interactive artist, Alexa Meade, who encourages passers-by to step into her two-dimensional paintings and interact with the installations by donning handpainted attire and accessories.

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