InterContinental Hotels Group has signed its fourth Australian upscale voco branded property in the NSW Hunter Valley. The group’s Kirkton Park property will be refreshed and rebranded as voco Kirkton Park Hunter Valley in early 2019.
IHG took over management of the 70-room hotel in June 2017 and has since built a reputation for being one of the wine region’s most desirable destinations. It’s the second hotel for the brand in an iconic Australian winery destination after IHG announced voco Yarra Valley would open in Victoria in 2021.
The confirmation comes a month after voco Gold Coast opened in Queensland (previously the Watermark Hotel & Spa), as the first ever voco property globally.
As part of the rebrand, voco Kirkton Park Hunter Valley will make several aesthetic upgrades with the distinctive and luxurious voco brand hallmarks: ‘Come on in’, ‘Me time’, and ‘voco life’. The boutique hotel will once again join forces with luxury interior designer, Greg Natale, to bring the interior design concept to life in a new and inventive way that celebrates its location and surroundings.
Located in the heart of Pokolbin and just minutes away from the region’s most popular wineries, the Australian colonial heritage property is complemented by 70 acres of rural surroundings including manicured gardens, a wholesome vegetable garden and picturesque walking trails.
Penny Crossley, General Manager of Kirkton Park Hunter Valley, said: “The Hunter Valley is famous for local wineries and produce growers. voco is the perfect fit for us to deliver genuine, passionate service every day. Our approach is personalised, friendly and charming and we want to ensure every stay is memorable. As a hotel, we are connected with the local community, so can offer a truly localised experience as our beautiful country estate serves as the perfect spot to unwind.”