Ormina Tours demonstrates its position in the luxury small-group touring segment with the development of an Agent Sell Guide focusing on the Northern Italy Market, part of the Agent Sell Guides initiative launched in 2018.
The line-by-line comparison of Ormina Tours’ Highlights of Italy (North) Tour with other similar tours on the market (operated by Tauck, Back-Roads and APT), shows a clear-cut contrast of various factors, including price, group size, duration of stays, hotels, tour inclusions and overall value for money. (Click here to view the comparison guide.)
The guide also offers a variety of tools for agents to aid them in better understanding and selling the particular tour, including information on featured hotels and additional add-on experiences that allow travellers to discover more.
“Our sell guides aim to put the knowledge back in the hands of the expert travel agents. With so many tours on the market, it can be hard to find the time to closely compare the pros and cons of every tour,” says Anna Jones, Client Relationship Director at Ormina Tours.
“Our sell guides enable agents to better sell regions by drawing direct comparisons with similar tours on the market, clearly presenting to both them and their clients the options available.”
Taking 13 days and offering handpicked four- and five-star hotels, more guided touring and the smallest group sizes, Ormina Tours’ ‘Highlights of Italy (North)’ reflects its value. With no one-night stays, more leisure time and the option of tour extensions (including back-to-back touring into Highlights of Italy South), agents are able to tailor their clients’ trips to suit their needs.
Ormina Tours has also revamped its 2018 Sicily Sell Guide and updated the comparison sheet with 2019 tours.
The company says it will continue to roll out its sell guides over the coming year, enabling agents to have a quick reference point to compare some of the leading tours on the market.