AIME delegates preview Melbourne Park Redevelopment

Delegates were invited to paint a vibrant mural

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This week, Melbourne & Olympic Parks (M&OP), home of the Australian Open Tennis Championship, hosted an exclusive experience for an intimate group of hosted buyers and media as part of the Asia Pacific Incentives and Meetings Event (AIME) 2019 Knowledge Exchange.

The venue visit, hosted by AIME’s major event partner, the Melbourne Convention Bureau, saw delegates begin
their journey by embarking on a boat trip down one of Melbourne’s most scenic waterways, the Yarra River.

Arriving at M&OP, located at the edge of the city’s CBD, hosted buyers and media were greeted with the
precincts’ world-famous Australian hospitality, before enjoying an exclusive menu prepared by Delaware North in the Rod Laver Arena’s latest refurbished restaurant space, the Railyards Bistro & Bar.

Guests were then treated to a priceless experience: an exclusive tour through the three stages of the Victorian
Government’s $972 million Melbourne Park redevelopment, including its latest restaurant and bar offerings,
reimagined event spaces and the unveiling of the site of the new function and media centre.

“It’s been an exciting journey unveiling our new function and media centre at AIME, which is the first event to kickstart the global business events industry calendar. We wanted to showcase the incredible and unforgettable
experiences that our precincts have on offer, as well as treat our AIME guests to a world-first preview of what the
future holds for M&OP,” said Lara Burnes, General Manager Premier Events & Experiences, M&OP.

To round out the visit, delegates and media were invited to paint a vibrant mural, capturing the rich history of the
venue with images of Rod Laver, AAMI Park, tennis champions and the new function centre’s AIME concept, the
monumental white cube, before returning to AIME for the first networking evening.

More at melbournepark.com.au.

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