Virgin Hotels has officially opened its highly anticipated second property, Virgin Hotels San Francisco. The hotel, located at 250 Fourth Street, is situated South of Market (SoMa) just steps from Yerba Buena Gardens and the Moscone Center, and features 192 Chambers and two Penthouse Suites, multiple dining and drinking outlets (including the brand’s flagship space, Commons Club) and Funny Library Coffee Shop. The hotel is also in close proximity to the new Central Subway Station, which connects South of Market with Union Square and Chinatown.
“I love visiting San Francisco, and it has always been very special to Virgin. Never losing its local charm, the city continues to be dynamic and innovative, embodying so much of what our brand stands for. Virgin Hotels and the delightful city of San Francisco make the perfect pair and I’m thrilled to announce that the hotel is now open,” said Sir Richard Branson, Founder of Virgin Group.
Virgin Hotels San Francisco features collaborative designs from Gensler San Francisco as the designer for the hotel’s rooftop Everdene, Hager Design International (HDI) as the Interior Designer of Record and Matthew Rolston as the Creative Director for the hotel’s public spaces and Commons Club.
Raul Leal, CEO of Virgin Hotels said, “Guests of Virgin Hotels in Chicago will notice a lot of key brand features, like the Chamber design and the Lounge Bed, but this property will feel inherently San Francisco”.
There are 192 Chambers – each featuring Virgin Hotels’ signature two-room concept – and two Penthouse Suites. The Dressing Room includes a full vanity, makeup desk and expertly lit mirror, an extra-large shower with a bench and a closet for two. A sliding wooden door (complete with peephole) separates it from The Lounge, which features Virgin’s patented, ergonomically designed lounge bed as well as a red SMEG mini fridge stocked with street-priced snacks, high-definition TV, yoga mat, round wood table, a custom-designed bench and ample outlets for smartphones, laptops or other electronic devices.
The Chambers showcase warm wood tones throughout and soft, touchable textures offset with black accents. Touches of signature ‘Virgin Red’ complete the design.
Additionally, Virgin Hotels San Francisco provides guests with three dining and drinking options including the flagship restaurant, bar and lounge, Commons Club. Executive Chef Adrian Garcia, formerly of Benu and Quince, will offer modern Californian cuisine with an international influence at The Kitchen. A specially curated entertainment and music program will add to the overall experience, which evokes the feeling of a modern social club without the dues, where both travellers and locals are welcome to convene and enjoy the lively atmosphere.
Opening early March, the hotel will also feature two additional dining options: the rooftop bar, Everdene, and the Funny Library Coffee Shop.
Virgin Hotels Chicago opened in 2015.