Virtuoso signs preferred pact with Virgin Voyages

New partnership in North America market

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Global luxury travel network Virtuoso has signed a partnership in North America with one of the most dynamic lifestyle brands now entering the cruise marketplace: Virgin Voyages.

“Being selected by Virgin Voyages as a partner is a great tribute to the strength of our travel agency members as a directional sales force,” said Beth Butzlaff, Vice President of Cruise Sales at Virtuoso.

“Cruising has been at the core of our network since its earliest days. Our advisors have outstanding knowledge, firsthand experience and professionalism, and they will now be able to offer their highly desirable clients a truly unique experience aboard Virgin Voyages. With the line’s exciting approach to cruising coupled with its advisor-friendly attitude, we are proud to help Virgin Voyages’ debut on the high seas.”

Virtuoso has a longstanding partnership with several other luxury brands within the Virgin Group as the exclusive seller for Virgin Galactic in North America and a preferred partner with Virgin Limited Edition.

Virgin Voyages is prioritising relationships with travel advisors, and specifically Virtuoso advisors, affectionately referring to them as First Mates. Aiming to abolish a traditional pain point, Virgin Voyages is eliminating non-commissionable fares so advisors will earn across the client’s entire booking. This includes all add-ons like flights, hotel stays, voyage protection, shore excursions, spa treatments, onboard credits and even taxes and fees. With a more inclusive experience, advisors can sell voyages based on the total value proposition rather than price and reach a new client base, which results in more commissions.

Virgin Voyages will offer a fresh, modern approach to cruising for passengers, whom it refers to as “sailors”. Featuring a distinctive new twist on luxury, the Rebellious Luxe experience will offer a sanctuary at sea for the 18+ traveller looking for Virgin’s world-famous rock-star service, made-to-order dining and added value through an inclusive pricing model.

Virgin Voyages joins Virtuoso’s preferred cruise portfolio, now encompassing 32 lines offering a variety of sailing options.

The arrangement is currently only available in the USA and Canada at this time.

Lead image from left to right: Tom McAlpin, President and CEO, Virgin Voyages; Jessica Hall Upchurch, Sustainability Ambassador, Virtuoso; Matthew D. Upchurch, Chairman and CEO, Virtuoso; Sir Richard Branson; Stacy Shaw, Vice President of Sales & Business Development, Virgin Voyages.

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