sbe and Accor create new luxury global brand

Introducing The House of Originals

10 Karaköy, Istanbul | Penthouse

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sbe, a leading international hospitality group that develops, manages and operates global hospitality brands, has unveiled a new luxury global brand in partnership with Accor called The House of Originals.

The House of Originals is a luxury collection of properties from sbe featuring a bold spirit that challenges and inspires. The new hotel brand collection will include the Sanderson and St Martins Lane in London, 10 Karaköy in Istanbul and the Shore Club in Miami Beach.

The House of Originals combines the best of what sbe has to offer. This new brand will create a community for its guests, predicated on luxury experiences and centred around sbe’s culinary and mixology offerings. Further, the support of sbe’s partner, Accor, will be critical in establishing the brand internationally by offering sbe’s customers and partners access to an unparalleled global distribution and procurement infrastructure.

St Martins Lane, London
St Martins Lane, London

The House of Originals is a collection of luxury hotels that are individually special to the city in which each resides. These inspiring properties are recognised as trailblazers, setting a standard of hospitality and experience that makes every hotel iconic in its own right. For every hotel in this collection, there is an undying spirit and promise of originality.

The House Of Originals collection will undertake rapid but thoughtful growth and already has in its pipeline five new domestic and international locations.

Lead image: 10 Karaköy, Istanbul | Penthouse

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