A fresh snowfall might have been blanketing the four mountains of Aspen Snowmass, but Monday 4 March’s media lunch was a warm and sunny affair, held at Matt Moran’s Aria right on Circular Quay. Guests raised a glass to the opening of the new base village at Snowmass, the largest one under construction in North America, and the debut of the third Limelight Hotels property, Limelight Snowmass.
Over an entrée of smoked buffalo milk or swordfish, guests were given an overview of Aspen Snowmass, which features four mountains over 14 kilometres, linked by shuttles that run regularly until 2am, a boon for those looking to take advantage of Aspen’s renowned nightlife. Snowmass is set to be a favourite with families, with 95% of its accommodation offering ski-in, ski-out convenience. Although Aspen’s international reputation is one of glitz and glamour, the resort still has its roots in a 19th-century silver-mining town. Even those who don’t ski can take advantage of the picturesque destination and explore the valley, its art galleries and its museums.
Of Aspen Snowmass’ 30% international visitation, Australia comes in at the top, followed by Brazil, Argentina, the UK, Mexico and Canada, with the latest Snowmass village development sure to make the resort even more popular. The new base includes a free ice rink, fun kids’ program and, of course, Limelight Snowmass. The 110-room and residence ski-in, ski-out hotel is designed to be a place for the community as well as visitors, giving back in the form of community funds (as at Limelight Ketchum, Idaho, near Sun Valley, which raised US$40,000 in 2018).
Visitors can enjoy a host of included programs, such as Inside Tracks to explore the mountain with a private guide from the Ski & Snowboard School and First Tracks before the lifts open.
This season, Aspen Snowmass is showing how it Gives A Flake about the community. The resort hosts the longest-running and only non-profit Gay Ski Week, and is making it easy for guests to communicate with their elected officials about climate change with easy-to-send letters. As a family-owned company, Aspen Snowmass says it isn’t afraid to take a stand on controversial issues.
Lead image © Jordan Curet, courtesy Aspen Snowmass