Atout France holds soiree in Sydney to mark 5 years of Good France

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Patrick Benhamou, Atout France with Emma Davie, Trade Sales Director - Scenic
Patrick Benhamou, Atout France with Emma Davie, Trade Sales Director – Scenic

Atout France is this month celebrating the 5th anniversary of Good France. Orchestrated by the French Ministry of Foreign Affairs and Chef Alain Ducasse, it brings French gastronomy to over 3,000 restaurants worldwide, signing “Good France” against stylish and socially responsible cuisine.

On Monday [11 March, 2019] night, Sofitel Sydney Wentworth hosted 350 guests for a gastronomic French tasting menu.

Throughout the rest of Australia, chefs will prepare four-course menus on 21 March to pay tribute to the excellence of French cuisine and unite people around the common values of sharing and enjoying the “gastronomic meal of the French” as inscribed on UNESCO’s list of Intangible Cultural Heritage of Humanity.

Food and wine, after all, are a great motivation for Australians to travel to France.

For the launch of Good France 2019, Atout France pulled out the stops for a preview screening of the French comedy movie C’est la Vie at the Sofitel Sydney Wentworth ballroom on Monday night. For the one-night only event, the venue was transformed into a plush velvet draped cinema.

Gabriel Gaté and Guillaume Brahimi discuss the finer point about French cuisine and Chef Alain Ducasse.

Sponsored by Air France, Etihad Airways, Scenic and by MUMM Champagne, guests were treated to a foie gras tasting, a cheese buffet and a Breton pancake stand – no one was left in doubt about how French food and wine
go together. Lancôme also offered a beautiful La Vie est Belle perfume gift box to every guest.

Sarah Elfassy, Sophie Almin and Camille Chevallier from Atout France, with the macron tower in the background.
Camille Chevallier, Sophie Almin and Sarah Elfassy from Atout France, with the macron tower in the background.
Cheese, glorious cheese!

Lead image: The Atout France team of Marc, Sophie, Charly, Anaïs, Théo, Sarah and Camille.

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