British Airways has unveiled its anticipated new Business Class seat – ‘Club Suite’ – and confirmed it will arrive on the first of its A350 aircraft in July.
The airline’s sophisticated and newly branded ‘Club Suite’ offers direct aisle access, a suite door for greater privacy and luxurious flat-bed seats in a 1-2-1 configuration. Boasting 40% more storage including a vanity unit and mirror, Wi-Fi, 18.5-inch inflight entertainment screens*, high-definition gate-to-gate programming and PC/USB power, every aspect of British Airways’ Club Suite has been designed for today’s customer.
The A350 aircraft itself will also promote a feeling of wellbeing, space and calm due to its reduced noise levels, high ceilings and ambient lighting, which is intended to complement the time of day and outside light.
As well as a new 56-seat Club World cabin, the three-cabin A350 will feature the latest World Traveller Plus cabin (56 seats) with new furnishings including a plush new pillow and warm quilt, new amenity kits, enhanced service and improved dining experience. The World Traveller (Economy) cabin offers 219 seats. Customers will also benefit from high-speed Wi-Fi, allowing travellers to browse the internet on their personal electronic devices.
The airline, which is marking its centenary this year, will roll out the new suites in a carefully managed program designed to minimise disruption to customers.
During phase one, the first A350 aircraft will start some short-haul flying between London and Madrid to allow the airline’s teams to perfect their customer service delivery and familiarise cabin crew with the aircraft layout.
In phase two, from 1 October 2019, the aircraft will begin long-haul flying. During this period another three A350 aircraft will join the British Airways fleet and two Boeing 777 aircraft will also be retrofitted with the new cabin.
At the start of 2020, phase three will begin, which will see British Airways rolling out its Club Suite on further long-haul aircraft across the network.
Alex Cruz, British Airways’ Chairman and CEO, said: “The arrival of our first A350 featuring our new Club Suite is one of the most exciting developments in our £6.5 billion investment program.
“Each new suite has direct aisle access and comes with a personal door – design features which were incorporated as a direct result of the feedback we’ve had from our customers,” he continued.
“We’ve worked hard to ensure every aspect of the Club World experience – from the lounges we’ve refreshed to the new gourmet menus from Do&Co on flights from Heathrow and the luxurious bedding we’ve introduced from The White Company – exudes the very British style and quality customers expect from us.
“At British Airways we have one of Europe’s largest long-haul fleets and most far-reaching global networks, so it will take some time to make the cabin available to everybody. We hope that as more customers have the chance to experience it, they’ll enjoy travelling in it as much as we’ve enjoyed designing it.”
As part of British Airways’ £6.5 billion investment for its customers, the airline is also delivering changes to its First, World Traveller Plus and World Traveller cabins, delivering exceptional new restaurant-style catering from Do&Co, rolling out industry-leading Wi-Fi on board and opening new lounges across the world.
Over the next five years, British Airways will take delivery of 72 new aircraft including four new types: The Airbus A350-1000, Boeing 787-10 for long-haul as well as A320 and A321 Neo aircraft for short-haul. By 2020 British Airways will have received 100 new aircraft in less than a decade.
*The inflight entertainment system size varies slightly by aircraft type and will be between 17 and 18.5 inches.