Singita appoints ANZ Sales Representative

Léa Seguier to provide support for local trade

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Léa Seguier has been appointed as Singita‘s Sales Representative for Australia and New Zealand. Seguier is available to assist and advise on bookings based in the Australian time zone. Agency commission will apply to all bookings made.

“Léa is well-known in the luxury travel sector in both countries and due to her vast experience, is the ideal custodian for our highly valued travel partners in this region,” says Caroline Burke, GM Business Development at Singita. “Her passion for upmarket guest experiences and keen eye for the incredible potential of the luxury travel industry is evident, along with her extensive training and work ethic.”

With a degree in International Hospitality Management (University of Surrey, UK) under her belt, Léa started as an intern at Belmond Hotel de la Cité in France, before being promoted to the sales team. She then moved to Australia, joining Belmond Observatory Hotel’s sales team, and proceeded to secure a position as Business Development Manager at the Shangri-La Hotel in Sydney. Both roles enabled her to build strong relationships and contacts within the luxury travel sector.

Returning to Europe as Regional Sales Manager Australasia at Hotel du Cap-Eden-Roc (Oetker Collection), Léa finally moved up the ranks to become Communications & Sales Director in Australia and New Zealand for the La Réserve Group of hotels. Thereafter, she started her own representation company.

“I’ve always worked in the hospitality industry, with a strong focus on Australasia, and it was a natural next step to return. I believe that this clientele represents a huge potential for the luxury sector and I’m honoured to become the face of Singita and bring its radiance to Australia and New Zealand,” she says.

Léa is based in Australia and represents Singita exclusively, working closely with Caroline Burke to develop this market and look after valuable trade partnerships in the region.

About Singita

Singita is a conservation brand that has been preserving African wilderness for the past 25 years, offering guests an exceptional safari experience with 14 luxury, award-winning lodges and camps across six regions in Africa. In partnership with non-profit Funds and Trusts who implement strategic conservation projects in each region, Singita is preserving and protecting pristine land and wildlife populations and helping to create economic independence within local communities surrounding the reserves.

Enquires can be made with Léa directly on email at and also Caroline Burke at

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