Singapore Airlines and wellness brand COMO Shambhala, which forms part of the COMO Group, signed a Memorandum of Understanding (MOU) last week on a wide-ranging partnership aimed at enhancing the customer experience for travellers.
The initial phase of the partnership will see COMO Shambhala’s award-winning wellness cuisine introduced on selected Singapore Airlines’ flights departing Singapore in the second half of 2019, elevating the airline’s range of food and beverage offerings on board.
Using seasonal and sustainable ingredients each with their own nutrition profile, this style of cooking aims to inspire the palate with memorable and delicious flavours, marrying healthy eating with pleasurable gastronomy.
The inclusion of co-developed wellness dishes will progressively be made available in SIA’s Book the Cook service. In addition, a new wellness menu featuring specially curated dishes will be introduced.
Future collaborations may also extend to onboard amenities and inflight entertainment content relating to wellness, among other features.
“It’s an exciting moment for the COMO Group, as this collaboration marks the coming together of the world’s most awarded airline and COMO’s passion for holistic wellness and nutritious cuisine that has been at the heart of our brand offering since the beginning of COMO Shambhala and COMO Hotels and Resorts” added Mr Olivier Jolivet, CEO of the COMO Group.
Lead image: Yeoh Phee Teik, Singapore Airlines and Olivier Jolivet, COMO Hotels ink the MOU.