Scenic unveils next-gen self-guiding app

Europe debut of rebooted Scenic Tailormade app

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Scenic Luxury Cruises & Tours has launched its innovative new Scenic Tailormade App in Europe, which transforms guests’ Apple and Android devices into their own personal Scenic Tailormade self-guiding GPS device.

The Scenic Tailormade App can be uploaded prior to departure and used both on board and on shore, offering guests a choice of over 240 tour options in over 140 locations with more than 1,500 expertly narrated points of local historical and cultural interest. The Riverview Commentary System is automatically activated at highlights and points of interest along each of Europe’s major waterways. While on shore, guests can use the Independent City Tours function with point-to-point navigation, maps, expert commentary and off-line Navigation System to discover Europe’s fascinating cities at their leisure.

For those guests wanting to travel further, there are also 50 custom-designed cycling options that can be used with Scenic’s e-bikes allowing guests to explore at their own pace.

Liz Glover, Director Marketing and Strategy for Scenic, said the new Tailormade App will change the way guests experience a destination.

“This new generation of Scenic Tailormade means our guests no longer need to use the existing onboard handheld devices and allows them more freedom to discover Europe’s rich and fascinating waterways and cities at their leisure. It’s simple to download before travel and lets them start planning their journey itinerary ahead of their river cruise. We’re incredibly excited to be sharing this new app with our guests. It’s unique to Scenic and has an informative and practical range of functions which can only improve the cruise experience.”

Using the My Cruise function, guests can also access information on the Daily Cruise Program including the entire Travel Guide Book and full listings of Scenic Freechoice and Scenic Enrich excursions and experiences. The app also provides a Travel Wallet for all travel documents and a Badge Scan option.

Scenic Tailormade can be downloaded on board through the ship’s Wi-Fi and is free to use with no additional costs if data is downloaded using the onboard connection. Headphones and existing Scenic Tailormade devices are also available on board and free of charge. The app has been developed for Scenic in conjunction with Initree Software GMBH (App software) and iTour (Hardware service).

Scenic Tailormade was originally launched in 2013 and comprised a purpose-built handheld device.

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