Grupo Vidanta enters the luxury cruise market

The 298-guest Vidanta Elegant will launch in late 2019

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Vidanta, Grupo Vidanta’s luxury vacationing brand, is entering into cruising and is promising to “transform the industry by bringing new levels of luxury, comfort and exclusivity to the Mexican coastline.”

Vidanta Cruises‘ first ship, Vidanta Elegant, will welcome members and guests aboard later this year, with its first voyage in Q3 2019. This move distinguishes Grupo Vidanta as the only provider of luxury accommodation in Mexico operating both on land and sea.

The launch of Vidanta Cruises marks Mexico’s first-ever luxury cruise line. Voyage itineraries are currently being finalised and, according to the company, will “provide access to routes that no other cruise line is offering”.

“Vidanta is proud to bring a revolutionary new approach to cruising,” said Iván Chávez, Executive Vice President of Grupo Vidanta. “We have built a legacy 45 years in the making based on the extraordinary luxury and personalised service offered by our resort vacations. Now we’re extending that legacy to the open sea while utilising our unique perspective as a Mexican company to give access to the hidden gems of the coastline and rarely offered transformative cultural experiences.”

Vidanta Elegant promises an “unprecedented level of luxury”. After acquiring a ship, Vidanta stripped and rebuilt it from the hull up, performing bespoke construction throughout.

Boasting 149 staterooms and suites and a one-to-one passenger-to-crew ratio, Vidanta Elegant is a modern masterpiece of privacy and exclusivity. Each of the accommodations reflects comfort, style and spaciousness with stunning exterior views. By reducing the number of cabins, Vidanta was able to not only create a more intimate experience but also to create sizable and striking staterooms more generous than suite-level units on traditional cruises. Guests will also enjoy the attentive service of a Personal Concierge assigned to their cabin, available to attend to their every need.

At 153 metres long and 15,396 gross tonnes, the ship is also outfitted with six public decks and dining areas, 11 bars and lounges, an entertainment venue, a full-service spa and fitness centre, a top-deck pool and several Jacuzzis. In order to create a dining experience that is second to none, Vidanta Elegant will feature two highly awarded culinary veterans as its signature chefs: chef Eric Pansu, named Best Chef in France, and pastry chef Pascal Molines, named Best Pastry Chef in France and World Pastry Chef Champion.

The onboard amenities and services will ensure a relaxing and entertaining voyage, while the destination excursions will showcase some of Mexico’s best-kept secrets, including unique experiences and explorations of local culture and tradition. The capacity of the ship will be 298 passengers.

Vidanta Cruises will also offer a “game-changing new benefit that will allow guests to experience the luxury of Vidanta both on land and at sea,” the company said.

“With just one check-in, travellers will be able to seamlessly split their trip between Vidanta Nuevo Vallarta and Vidanta Elegant, giving them access to the best of both a cruise and resort vacation.”

More information on itineraries, voyage length, destinations and cruising dates will be released in the coming months.

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