W Hotels Worldwide is adding a second property in Bali. The group will develop a new property in Ubud, complementing W Bali – Seminyak which opened in 2010.
W Bali – Ubud, will be the brand’s newest W Escape and is expected to launch next year. Perched on a hilltop, oriented toward the morning sun rising in the east, and southwards over stunning, unobstructed views of the Tanggayuda Valley, W Bali – Ubud will reinvent the dreamy Ubud experience with eclectic, surprising art and design set amongst a versatile vibe that is at once laid back and social.
“Ubud is a hidden destination like no other, where legends and nature intertwine with everyday life to create a magical sense of adventure,” said Anthony Ingham, Global Brand Leader, W Hotels Worldwide. “W Bali – Ubud is an exciting next step for us. We are applying a unique, vibrant sensibility to this hotel, one that has not been seen before on the island. W Bali – Ubud will combine the brand’s boundary-breaking approach to design with the rich cultural, spiritual and artistic influences of Ubud to show off the best of this incredible locale and all we’ve learned in the decade since W debuted in Indonesia.”
W Bali – Ubud will redefine modern luxury in the destination, taking inspiration from social, historical and physical insights and embedding elements of each into the rooms and public spaces. Upon entering the hotel, guests will be immersed in modern interpretations of traditional Balinese art styles with works from local artists, that lead to breathtaking lounges perfect for soaking in spectacular jungle sunsets as sounds of cool beats drift through the air. The hotel will offer 100 inspired guestrooms, including 10 villas with private swimming pools and an EWOW suite (the brand’s take on the traditional Presidential Suite). W Bali – Ubud will weave the Balinese festival culture and aesthetic into the design of the hotel alongside carved stone and Pura (terra cotta) finishes throughout.
Guests will be able to soak up the sun at two pools – a WET Deck (pool deck) featuring terraced pools inspired by the rice paddles historically used in the region, and another a designated quiet pool for peaceful relaxation and downtime. The poolside Sunset Bar will serve up of the most breath-taking views on the island set beside reinterpreted Batik and Ikat (textiles) motifs. At W Bali – Ubud, the signature AWAY® Spa by W Hotels with a large open social deck will allow guests to hit pause, treat themselves and recharge with a selection of locally-infused treatments.
W Bali – Ubud is slated to join the brand’s portfolio of more than 50 hotels around the globe, including the recently opened W Dubai – The Palm (February 2019), as well as the soon-to-open W Aspen, W Ibiza and W Abu Dhabi – Yas Island.
Lead Image: WET Deck of the W Bali – Ubud