New luxury BRIC amenity kits for Qatar Airways premium passengers

First-time First Class female cross-body bag

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Qatar Airways has launched a new line of luxurious amenity kits for passengers in its First Class and Business Class cabins. Created by BRIC, the new amenity kits will be distributed to passengers in First and Business Class on long-haul and ultra-long-haul flights.

The new collection of BRIC amenity kits includes designs and contents created for both male and female passengers and features all-natural Castello Monte Vibiano Vecchio skin care products. The range includes lip balm, hydrating facial mist and anti-ageing moisturiser in Business Class, with Night Recovery Cream included in the First Class kits. Socks, eyeshades and earplugs complete the range, with the addition of a BRIC signature spectacle pouch and hairbrush in First Class.

For the first time, the versatile First Class female kit contains an adjustable strap that transforms it into a contemporary cross-body bag, enabling passengers to continue using their unique BRIC amenity kit as a fashion accessory. This kit comes in two colours, black with red trim and red with pink trim. The attractive First Class men’s kit comes in two colours, mustard yellow with navy trim and navy with green trim and can be reused as a washbag for years to come.

Qatar Airways Senior Vice President Marketing and Corporate Communications, Ms. Salam Al Shawa, said: “We aim to provide a superior service to all of our passengers – from the comfort of their seat and the food they are served, to their inflight entertainment. Our new line of BRIC amenity bags is of such high quality that they can be used over and over again and for the first time, our female passengers in First class can enjoy turning their amenity kits into cross-body bags. With our men’s kits doubling up as washbags too, we are further demonstrating our commitment to providing superior, innovative products for our passengers.”

The airline’s new range of amenity kits comes in a variety of colours for male and female passengers – black, green, mustard yellow, navy and red – with more colours to be added in the future.

Lead image: Qatar Airways’ BRIC First Class female kit

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