Anantara makes next move in Europe

Villa Padierna Palace to rebrand under Minor Hotels' luxury brand

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Minor Hotels and NH Hotel Group have signed an agreement to operate the Villa Padierna Palace, a hotel located in Marbella in the south of Spain. The property is owned by the Villa Padierna group and will be managed under a variable lease agreement. Following Minor Hotels’ acquisition of NH Hotel Group in October 2018, this agreement will see the first integration of the two companies’ portfolio of brands, with Villa Padierna to be rebranded to Minor Hotels’ core luxury brand Anantara Hotels, Resorts & Spas in the coming months.

Minor Hotels and NH Hotel Group have already started to implement key integration strategies, bringing all of their hotel brands under a single corporate umbrella that now places them in over 50 countries worldwide. Two key integration initiatives include the transfer earlier this year of Minor Hotels’ Portugal and Brazil operations to NH Hotel Group. This transfer will benefit from the scale and geographic expertise of both brands, ensuring that the geographic operating clusters can best capitalise on brand expansion and rebranding opportunities. The signing of Villa Padierna and its upcoming rebranding to Anantara will be managed by NH Hotel Group under the guidance and brand oversight of Minor Hotels. It is the first such milestone since the conception of this strategy.

Located in the Costa del Sol’s Golf Valley, the property will be relaunched as Anantara Villa Padierna Palace Benahavis Marbella Resort, and will become the first Anantara in NH Hotel Group’s home market of Spain and the second Anantara in Europe – the first being the Anantara Vilamoura Algarve Resort in Portugal which launched two years ago.

Surrounded by three golf courses, Villa Padierna is located in the middle of the region’s ‘Golden Triangle’ made up of Marbella, Benahavís and Estepona. Its impressive proposition is comprised of a combination of luxurious rooms, fine art, unique culinary experiences and exclusive areas for relaxation, health and wellness. The property was designed principally by the English architect Ed Gilbert in the style of the mythical Tuscan palazzos and is home to more than 1,200 original works of art.

Guests can enjoy a range of luxurious accommodation options across the resort’s 130 guest rooms, suites and villas. Deluxe Rooms are decorated in neutral tones, including details in travertine marble and views over the golf course, gardens and swimming pools. Suites offer spacious surroundings and balconies as well as a selection of some of the most valuable works of art.

The Resort also offers the option of staying in one of its luxurious Villas, which combine the exclusivity of a private residence with the comfort of a luxury hotel. One is the Obama Villa, renamed when the First Lady, Michelle Obama, chose to spend her holiday in Spain in the villa during the summer of 2010.

Inspired by the distinctive character of the local Spanish cuisine, the Resort offers a premium culinary experience designed to enable guests to comprehend, rediscover and connect with their destination. Underpinned by impeccable standards of quality, the hotel offers a range of culinary options to suit all tastes and times of the day, including La Veranda, La Loggia, Club del Mar, Hole 55, The Grill Club, Eddy’s Bar and La Pérgola.

In addition to the restaurant and bar offerings, the Resort offers its guests all kinds of exceptional outdoor facilities such as two swimming pools and many beautiful gardens. Villa Padierna Wellness spa, one of the largest of its kind in Europe, is staffed with an ample team of experienced therapists and offers a broad range of customisable treatments. The wellness facilities are complemented by a fully equipped gym.

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