New luxury resort for the Mediterranean: Finca Serena

Único Hotels expands to Spain's Balearic Islands

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A new luxury boutique hotel nestled in the heart of Pla de Mallorca in the Balearic Islands of Spain merges pure nature, relaxing luxury and culinary delights.

Finca Serena is a peaceful retreat of 40 hectares, comprising 25 rooms and suites, scattered throughout the property. They link a meeting of past and present, a coming together between tradition and modernity. The accommodation within the main building is carefully planned to combine calm and privacy. The building includes eight rooms and suites, the remainder distributed across eight separate buildings. Rooms are flooded with daylight, and many have their own terraces or are set beside a garden. Each room has views overlooking the estate, olive groves or countryside.

Being a Mediterranean estate, the landscape comprises ancient olive groves and lemon trees, while cypresses and pines share the land with fields of lavender, orchards and 10-hectares of newly planted indigenous grapes. The beautiful landscape includes 834 olive trees and three vegetable gardens for the use in the kitchen of Restaurant Jacaranda.

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Located in the Pla de Mallorca, in an extraordinary and very strategic setting, the Finca is just minutes from some of the island’s most attractive places to visit and just 20 minutes from some of the island’s best beaches. Tiny villages are rich with their own culture, cuisine and customs, and Montuïri, Sineu or Algaida offer a place where sporting activities and history occupy a special place. The island has it all: open countryside and the Serra de Tramuntana, mountains that are designated as a UNESCO World Heritage Cultural Site. Sports abound with championship golf, hiking and biking.

Finca Serena is a reflection of this unique diversity and rich traditions. With an average of 300 days of sunshine annually, the island is a perfect year-round destination.

Products and Treatments by Natura Bissé

Offering a haven of tranquillity and serenity, guests may indulge in beauty-enhancing and body-revitalising treatments from Natura Bissé. The wellbeing menu has been created to offer a ‘couture’ approach that is transformative and transcendent for each guest. The services are targeted towards revitalisation and radiant therapies that bring mind, body and spirit into balance.

Finca Serena is the latest addition to Único Hotels, operated by Barcelona hotelier, Pau Guardans. The independent luxury hotels of the collection share a common spirit and philosophy that has converted them into a lifestyle brand: historical buildings with soul, personality and character, in prime locations, bespoke services and strong links with the cities and neighbourhoods where they are situated. Their style evokes sophistication, exclusivity, seduction and luxury that resonates with contemporary life, technology, understated chic, warm ambiences and excellence in service.

Other properties in the Único Hotels collection include Grand Hotel Central in Barcelona, The Hotel Único Madrid at the heart of the Salamanca neighbourhood and The Principal Madrid Hotel on Gran Vía.

The estate is for adults only (14+). Transfers and car rental service can be arranged. Access to the property is restricted to clients of the hotel. Complimentary Wi-Fi is found throughout the resort. There are 24-hour room service and evening turndown.

Finca Serena is a new member of Small Luxury Hotels of the World and is now open.


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