Marriott International is entering the home rental market with a new business arm called Homes & Villas by Marriott International, offering 2,000 premium and luxury homes in over 100 destinations throughout the US, Europe, the Caribbean and Latin America. The initiative will see Marriott take on the likes of Airbnb and HomeAway, and builds on the brand expansion of Tribute Portfolio Homes which was piloted last year.
“The launch of Homes & Villas by Marriott International reflects our ongoing commitment to innovation as consumer travel needs evolve,” said Stephanie Linnartz, Global Chief Commercial Officer, Marriott International. “What started out as a pilot a year ago is now a global offering, providing our guests with the space and amenities of a home backed by a trusted travel company, and the very best in loyalty benefits.”
During the pilot, the average guest stay was more than triple the typical hotel stay.
The introduction of Homes & Villas by Marriott International adds nearly 40 new leisure destinations for Marriott Bonvoy members to earn and redeem points, including Sorrento, Italy and the Amalfi Coast, Italy; North Lake Tahoe, California; and St. Barts in the Caribbean.
Options include a four-bedroom cottage on six private acres of California wine country, a six bedroom villa in Sorrento, Italy with an infinity pool overlooking the Mediterranean Sea and a woodfired pizza oven, an oceanfront villa in Anguilla with private beach and a personal butler and house staff or an 18th-century Irish Castle that sleeps 17 and features a private lake for boating and fishing.
The company expects to broaden the program to other international markets in the future.
“Our approach to home rentals allows us to curate an incredible collection of homes that deliver an elevated travel experience,” said Jennifer Hsieh, Vice President, Homes & Villas by Marriott International. “By working with a select group of professional management companies that understand and operate in this dynamic landscape, we are able to focus on what we do best – selecting a breadth of homes in inspiring destinations, setting standards for responsive service and designing a seamless booking experience that helps our guests navigate an increasingly complex and uncertain set of home rental choices.”
The portal will launch at www.homesandvillasbymarriott.com