Tourism marketing and PR agency, Gate 7, has appointed experienced marketer Liz Glover as its new Brand USA Director for Australia and New Zealand.
Glover joins Gate 7 from Scenic Luxury Cruises and Tours, where she worked for over a decade, with her most recent role as Director, Marketing and Strategy for Australia and New Zealand.
Her diverse travel marketing expertise spans media buying, B2B and B2C marketing, digital transformation, content strategy and creation of content, communications, brand change, sponsorships, partnerships, events and promotions. While at Scenic Luxury Cruises and Tours, Liz spearheaded many trade marketing strategies including its worldwide rebrand project, successfully repositioning the company as a global luxury travel brand. Before this role, Liz oversaw the strategic marketing direction for News Corporation’s The Australian, assuming responsibility for The Australian’s print, online and classified marketing, promotions and sponsorships.
“We are thrilled to have a marketer and leader of Liz’s calibre heading up the Brand USA Australia and New Zealand team. She brings a wealth of marketing experience which will drive new goals and successes for Brand USA, encouraging further growth of Australian and New Zealand travel visitation figures in the months and years to come, said Jo Palmer, Managing Director at Gate 7.
“The opportunities to connect Australians and New Zealanders with stories and inspiration about enjoying their own personal passions in the USA have never been greater. We will continue to build upon work with Brand USA destination partners to deliver innovative programs that impact the market and drive consideration to travel, and we are excited to welcome Liz, who will play an instrumental part in driving this forward,” Palmer continued.
Glover commented: “To lead the Brand USA account and be joining the wonderful team at Gate 7 is an incredible opportunity. I am really excited to work with such a great team on such an iconic destination. The opportunities the U.S. presents are unlimited due to the extraordinary diversity of its iconic landmarks, natural wonders, cuisine, entertainment and culture, iconic cities to the hidden gems of small towns.”