Equinox stretches reach into hospitality

Virtuoso members offered exclusive perks

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Health and fitness brand Equinox will open its first hotel development in New York’s Hudson Yards, on Manhattan’s west side, in mid-July 2019. Equinox has 99 full-service Clubs globally, including in US cities such as LA, Miami, San Francisco and New York, as well as in London, Toronto and Vancouver.

Equinox Hotel, New York City was chosen as the destination for Equinox Hotels’ maiden property, with the trendy district predicted to become the epicentre of culture, arts and gastronomy.

Equinox Hotel, New York City will feature 212 rooms and suites, the ultimate slumber chambers with soundproofing and blackout blinds. As you’d expect, there’s also an ensuite Equinox Fitness Club and Spa onsite.

“In hospitality, lifestyle hotels have grown up and luxury hotels have gotten younger in their outlook and experience. Now, as health becomes the new wealth, Equinox is uniquely positioned to define an emerging category that is disrupting the entire industry. Equinox is the market leader and authority on fitness as a lifestyle and we are bringing our decades of experience to create the ultimate high-performance, luxury-lifestyle hotels,” said Chris Norton, CEO, Equinox Hotels. “Redefining the concept of luxury as the ultimate in experience, we are uniquely qualified to deliver what this new consumer wants, encompassing world-class service and design with unparalleled fitness offerings.”

Future Equinox Hotels have been confirmed for Los Angeles, Santa Clara, Seattle, Chicago and Houston.

Slated to open on 15 July 2019, guests who book through a Virtuoso travel advisor and Virtuoso’s Preview Program will be entitled to the following complimentary advantages:

  • Upgrade at time of booking, if available
  • Early check-in and late checkout, if available
  • Continental breakfast daily for two
  • US$100 hotel credit, once per stay
  • Wi-Fi
  • Airport transfer for Suite reservations of two nights or longer
  • Private helicopter airport transfer for Equinox Suite reservations of two nights or longer

Virtuoso guests also receive one of these exclusive extras available from 15 June – 31 December 2019:

  • Additional US$100 spa credit, per stay
  • Complimentary personal training session
  • Two complimentary SoulCycle classes with swag

More information at equinox-hotels.com/

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