As the globetrotting habits of Australian travellers continue to evolve — from venturing to far-flung destinations such as Rwanda or Costa Rica, to visiting destinations based on how “Instagram friendly” they appear — keeping up with Australian travellers is no easy feat.
The Goldman Group affirm that the Australian traveller is seeking unconventional destinations, in lesser-known and remote parts of the world. Increasingly among Australian travellers, the perfect getaway is no longer a city escape or a flop and drop holiday, but discovering new and unique experiences.
So, where to next? According to Anthony and David Goldman, Joint Managing Directors of the Goldman Group, Australian travellers are heading to the following remote locations.
- The Caribbean has become popular in recent months with increasing numbers jetting to Cuba and Costa Rica, thanks largely to the new US stopover cities of Houston and Dallas. Qantas now flies direct to Dallas/Fort Worth and United Airlines flies direct to Houston from Sydney, both in under 16 hours, making Caribbean destinations much more accessible to Australian travellers. As the Caribbean island continues to court tourists, Cuba is expected to welcome a record high of five million visitors in 2019 alone.
- Venturing further south, and boasting a coastline on both the Caribbean and Pacific Ocean, Costa Rica is the ultimate nature-based holiday, with a backdrop of rugged rainforests, diverse wildlife, beaches, hot springs and volcanoes to discover.
- Adventure trips to pristine destinations such as the Galapagos Islands, Iceland and Antarctica are also trending, with active experiences high on the bucket list of Australian travellers.
- The desire for authenticity and cultural interactions is also driving Australian travellers to places such as Morocco, a popular European destination over the warmer months. The north African country bordering the Atlantic Ocean and the Mediterranean Sea is a heaving melting pot of Berber, Arabian, and European cultural influences. From souks (marketplaces) where fragrant and colourful bags of spices beckon, to cultural tours that answer all your Lawrence of Arabia fantasies, the country offers an off-the-beaten-path experience with every turn.
- Travelling in pursuit of memories and experiences, Australian travellers are increasingly heading to the landlocked East African country of Rwanda. Known as “the land of a thousand hills”, Rwanda is blessed with extraordinary biodiversity and incredible wildlife living throughout its volcanoes, rainforests and sweeping plains. The country is home to more than one third of the world’s remaining mountain gorillas and remains one of the best places in the world to see both mountain gorillas and golden monkeys in their natural habitat. In late 2019, Singita will open Kwitonda Lodge and Kataza House on the border of Volcanoes National Park, where visitors can come face to face with the forest’s gentle giants: selfie with a gorilla anyone?
Social media and the rise of the selfie has made a significant impact on the way Australians travel, according to Anthony Goldman.
“The Goldman Group Australian Luxury Traveller 2019 Report revealed that more than one third of Aussie travellers enjoy posting about their holidays online, and get holiday inspiration from social media feed,” he said. “Notably, it’s Instagram fuelling the travel appetites of Australians, and with the hashtag #holiday obtaining 124 million mentions on Instagram alone, you can see why.”
“Many of our clients message us directly on Instagram and ask to book hotels featured in our posts, or ask about the destinations visited by our travel advisors. In turn, we have witnessed hotels around the world strive to be the most photogenic and Instagrammable accommodation providers in 2019,” said Goldman.
Lead image: Costa Rica