Taiwan Tourism sets up shop in Sydney

Tourist Information Centre opens to the public

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Digital agency, Switch Digital, has been appointed to handle Taiwan Tourism and last month the agency
launched the new tourism information centre in the heart of Sydney.

Located at Level 2, Suite 206, 13-15 Wentworth Avenue in the city, Taiwan Tourism Information Centre is open from 9am to 5pm and open to walk-ins looking to find out more about the destination. Visitors are encouraged to book their travel arrangements with their own travel agent or air travel with China Airlines or Eva Air.

In addition to hosting the centre, Switch Digital will coordinate PR, trade shows and travel industry education.

Up until recently, Taiwan has been largely undiscovered by Australians. The partnership with Switch Digital has been created to better service the growing demand of Australian travellers and support Australian travel professionals, providing information on industry presence and guides on travelling to Taiwan.

Cutting the ribbon taiwan tourism
Cutting the ribbon to the Taiwan Tourism Information Centre

Taiwan has received over 10 million tourists over the last 4 years. Australian tourists accounted for over 100,000 tourists in 2018, with a 60% increase in Australian travellers arriving year-on-year in April 2019 alone.

“We are delighted to be appointed to work with Taiwan Tourism in APAC. Taiwan is one of Asia’s most exciting food, recreation, diving and cultural travel destinations and is also a regional leader in health, sustainable and
active outdoor travel with a uniquely Taiwanese character,” said Lee Stephens, CEO of Switch Digital.

The Sydney centre was officially opened by Dr Trust H.J. Lin, Director, Taiwan Tourism Bureau of New Zealand, Australia, Singapore, India, Middle East.

“We are very happy to open our new Information Centre in Australia and our new Australian presence will showcase Taiwan’s many exciting, beautiful and cultural experiences available to Australian holidaymakers.
When travellers consider their next regional holiday, we want to assure them that they are very welcome in Taiwan,” Dr Lin said.

For more information, call the Taiwan Tourism Information Centre on (02) 9931 2650 or email them at taiwantourismaus@switchdigital.net.au

Lead image: Lee Stephens, Switch Digital CEO; Dr Trust Lin, Taiwan Tourism Bureau Director – New Zealand, Australia, Singapore, India, Middle East; Constance H Wang, Taipei Economic & Cultural Office, Director General and Alex Greenwich MP, Independent Member for Sydney.

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