Croatia and Slovenia come down under

Double-digit growth from Australia for both countries

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The Croatian National Tourist Board (CNTB) and the Slovenian Tourist Board held two B2B workshops in Melbourne and Sydney on 2 and 4 July respectively. The workshops were aimed at building the exchange of knowledge and partnership cooperation with the two countries’ various tourism shareholders in Australia.

It was the first workshops by CNTB in the Australian market. The activities were the result of the work and commitment of the Croatian National Tourist Board and the Slovenian Tourist Board whose representatives recognise Australia as one of their key growing source markets.

Slovenia Tourist Board

Croatia and Slovenia have enjoyed a healthy rise in popularity in the recent years. Croatia recorded almost 20 million tourist arrivals (+7%) in 2018, with over 217,000 of them coming from Australia, a 17% rise over 2017. Slovenia recorded almost 6 million tourist arrivals (+8%) in 2018, almost 50,000 of which came from Australia – a 17% increase over the previous year – record-breaking results for both countries.

Stretching along the Adriatic Sea, just a stone’s throw from Central Europe, Croatia is a country defined by its rich cultural legacy. Today, history perfectly combines with a youthful spirit and vibrant energy that prove irresistible to those seeking diversity. Breathtaking natural beauty, endless coastlines, diverse gastronomy, adventure, sports and wellness can be enjoyed all year round. Whether exploring the old city of Dubrovnik, a UNESCO World Heritage Site, island-hopping around the Split archipelago, truffle hunting in Istria, paragliding across the Plitvice Lakes, delving into Zagreb’s C’est is D’Best street festival, birdwatching in Kopacki rit, partying the night away at the Soundwave Festival in Tisno or taking time out with the family on Zlatni Rat beach, there truly is something for everyone in Croatia.

Slovenia has become recognised globally as an excellent destination for active experiences in pristine nature and for pampering in numerous health resorts, where thermal water has beneficial effects on the body and mind. It is also a destination where various congresses and meetings can be held, or for organising challenging sports events and preparations for sportspeople.

The country’s objective is to offer five-star experiences which attract demanding guests in higher income brackets throughout the year, and whose wish to enjoy diverse and active experiences come true in Slovenia, and bring them peace and personal benefits, and result in new discoveries about themselves and others.

For more information on each country, see and

Lead image: Croatian National Tourist Board

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