Sofitel Darling Harbour becomes a Virtuoso partner

Accor's first hotel in the Pacific to join prestigious collection of luxury suppliers

Sofitel Sydney Darling Harbour has been accepted into Virtuoso’s exclusive portfolio of luxury travel partners, comprised of more than 1,700 preferred suppliers in 100 countries. The arrangement will open up new sales and marketing opportunities, says the Sydney hotel’s General Manager, Greg Brady.

“Virtuoso’s acceptance process is incredibly selective, so becoming a preferred partner a short 18 months after our grand opening is a true honour,” says Brady.

“The reputation Virtuoso member advisors have for outstanding dedication to their clients is a perfect fit with our own approach to modern luxury service. Now that we’re part of this renowned network, we look forward to offering Virtuoso advisors and their clients special amenities, values and French-inspired, quintessentially Australian experiences that surpass their expectations,” he added.

Sofitel Sydney Darling Harbour offers 590 rooms and suites and facilities including an outdoor infinity pool heated year round, a French-inspired restaurant celebrating the bold flavours of Provence, a Champagne Bar, Magnifique Ballroom and Club Millesime, an exclusive executive lounge located on the 35th floor, offering panoramic views of the harbour as well as a range of bespoke butler services.

Accor’s Chief Operating Officer for the Pacific, Simon McGrath, said, “We are incredibly proud of Sofitel Sydney Darling Harbour’s achievements since opening as Sydney’s newest luxury hotel in over 15 years. As the first Accor property in the Pacific region to be invited to join the prestigious Virtuoso Hotels & Resorts portfolio, it is an exceptional credit to Greg and his team and true recognition of Sofitel’s French luxury service for which the brand is globally renowned. We also congratulate owners, the Schwartz Family Company for their vision and investment in such a landmark, flagship luxury hotel for the region.”

Virtuoso’s Asia-Pacific Marketing & Commercial Partnership Manager, Adrian Clarke welcomed Sofitel Sydney Darling Harbour to the Virtuoso fold.

“Australia is one of the world’s most popular luxury destinations and Virtuoso has seen a 23% increase in visitor numbers heading here in the past two years alone,” Clarke said.

“Sofitel Darling Harbour will bring a level of luxury to our Australian offering, which we know our high net worth clients from across the globe are looking for.”

Sofitel Sydney Darling Harbour offers exclusive amenities to guests booking via a Virtuoso travel advisor or online at Virtuoso.com. Privileges include an upgrade upon arrival, daily breakfast buffet for two, US$100 equivalent food and beverage credit during the stay, early check-in priority, guaranteed late-check out 4pm, and a special chocolate VIP amenity. Upgrades and check-in/check-out privileges subject to availability.

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