Hilton says it expects to open seven additional hotels across its luxury portfolio in 2019. Coupled with four new openings that have already debuted, this year is on track to be the busiest year in Hilton’s 100-year history for high-end launches across Waldorf Astoria Hotels & Resorts, LXR Hotels & Resorts and Conrad Hotels & Resorts.
Hilton’s current and projected luxury openings in 2019, which join the 65 existing luxury properties, include:
Waldorf Astoria: Waldorf Astoria Dubai International Financial Centre, Waldorf Astoria Los Cabos Pedregal and Waldorf Astoria Maldives Ithaafushi
LXR: The Biltmore, Mayfair in London and Zemi Beach House Resort & Spa in Anguilla
Conrad: Conrad Hangzhou, Conrad Hangzhou Tonglu, Conrad New York Midtown, Conrad Shenyang, Conrad Tianjin and Conrad Washington, DC
This record-breaking year marks the beginning of impressive momentum for Hilton’s luxury category and stems from more than a decade of strategic investments and planning. Following this year’s openings, Hilton’s luxury pipeline includes more than 30 properties, approximately 25 of which are expected to open through 2025.
“Over the next five years, starting with this year’s openings, we will start to see the positive impact of our efforts, and we are confident that our amazing portfolio of properties will reinvent luxury travel for Hilton – and for the entire industry,” said Martin Rinck, Executive VP and Global Head, Luxury & Lifestyle Group, Hilton.
Last year, Hilton identified a gap among independent luxury hotels and launched LXR, its third luxury brand, to provide customers with a portfolio of distinctive, iconic hotels and resorts – full of character and individuality – that are backed by a world-class commercial engine.
“Hilton was among the first to predict that luxury travel was poised to take off across generations and markets in the years to come – and we wanted to be at the forefront of its reinvention,” said Ian Carter, President, Global Development, Architecture, Design and Construction, Hilton.
“Development in the luxury space requires time and resources to do it properly. Our thoughtful and targeted approach has enabled us to grow Hilton’s luxury presence globally – in many cases from the ground up – from new properties to spectacular conversions.”
Waldorf Astoria is growing to include more resort destinations, such as Los Cabos, Mexico and the Maldives, and is building a presence in more key urban markets like London (expected to open in 2021), San Francisco (expected to open in 2022) and Miami (expected to open in 2024).
The Conrad brand, which has been concentrated in the Asia Pacific region, is gaining traction in other parts of the world, including the US where it recently signed deals in Nashville (expected to open in 2021) and Orlando (expected to open in 2022) and opened a flagship property in Washington, D.C.
LXR is gaining traction in a variety of markets with the additions of Anguilla’s world-class Zemi Beach resort and London’s sophisticated Biltmore Mayfair.
Lead image: LXR Zemi Beach