The National Tourism Service of Chile (SERNATUR) wrapped up its annual Australian Roadshow last Thursday night, hosting more than 60 agents at two successful events in Sydney and Melbourne.
The Roadshow began in Melbourne at Zinc Federation Square on Tuesday 23 July, and finished in Sydney at View by Sydney on Thursday 25 July, 2019.
Over 15 representatives from Chile Tourism (SERNATUR), local hoteliers and tourism partners travelled to Australia for the events and met with top travel agents from both capital cities. Bringing the best of Chile’s attractions to the cities of Australia, this year’s roadshow also focused on the regions of Los Lagos (Southern Chile’s Lakes region) and Magallanes (the Chilean Antarctic region.)
Australian travel agents and 20 Chilean tour operators spent both afternoons in one-on-one meetings, seminars and training on Chile’s outstanding destinations. They were then treated to an entertaining evening of wining and dining their way through premium Chilean wine and produce, complete with a pisco-sour-making experience.
Undersecretary of Chile Tourism Monica Zalaquett says the annual roadshow aims to inspire and educate travel agents on the incredible and diverse offerings of Chile as a travel destination, and to give them the opportunity to meet face-to-face with industry partners from Chile.
“This roadshow aims to strengthen the commercial relationship between both countries and generate new ties to continue increasing the number of tourists Chile receives from this strategic market. In 2018, 52,653 Australian tourists arrived in our country, 4% more than the previous year. The goal is to continue increasing these numbers,” Zalaquett said.
SERNATUR’s National Director, Andrea Wolleter says the annual roadshow is an effective tool to synergise with Chilean priority markets such as Australia.
“Australians are big seekers of luxury experiences linked to nature and adventure – areas where Chile is a true powerhouse, having been awarded as the Best Adventure Tourism Destination in South America for the fifth year in a row, as well as for the first time ever at the regional level as the Best Nature Destination by the World Travel Awards.”
Chilean partners who attended the roadshow included: Patagonia Chile | Hotel Lago Grey – Patagonia Experience | Antarctic Airways | Kipaventour Patagonie | Hoteles Cumbres SPA | CTS Turismo | Skorpios Cruises | Zenit Travel Spa | Cocha DMC | Australis | Bespoke Journeys by Sportstour | Hotel Bellavista LTDA | TIE Patagonia Verde, Sernatur | Nomade Unique Experiences | Navimag Ferries | Mallin Colorado Ecolodge | Sernatur