AIME to ramp up diversity in 2020

Hosted Buyers and Exhibitors to increase by 50% and 30% respectively

Organisers of Asia Pacific Incentives and Meetings Event (AIME) have declared their mission will be to create more diversity in business for next year’s instalment, which is still seven months away.

To be held on 17-19 February in Melbourne, AIME has vowed for a 50% increase in hosted buyers and 30% rise in exhibitors compared to the 2019 show.

At present, AIME already has 65% of its show floor booked as well as 50% of the Hosted Buyer program full – a trajectory that will see a broader mix of delegates meeting to lead, inspire and connect.

Newly confirmed exhibitors include India Tourism, Fairmont Singapore, Minor Hotels and Taronga Zoo.

“The 2019 event showcased to the business events world AIME’s reimagined format – and it got people talking. This year, we’re really upping the ante with some aggressive growth targets, which ultimately mean more positive commercial outcomes for buyers and exhibitors,” said Matt Pearce, CEO, Talk2 Media & Events.

Bernadette Panton, AIME Hosted Buyer Manager, has been building a program designed uniquely for Asia-Pacific buyers.

“AIME delivers a diverse range of buyers from across the globe, with the vast majority of from Asia Pacific and the remaining travelling from Europe, the Middle East and the Americas. Our most important task at the moment is ensuring that these buyers are properly vetted to certify they have business to place in the Asia Pacific region,” Panton said.

The 2020 Knowledge Program is also shaping up to be more dynamic than ever, open to both buyers and exhibitors, offering a bespoke experience across all sectors including associations, corporate, government and education. More details on the Knowledge Program will be released in the coming months.

AIME is the first event to kick off the 2020 MICE calendar and is held at the Melbourne Convention and Exhibition Centre. For more details or to submit interest in attending AIME in 2020, visit

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