LATAM Airlines Group has unveiled its new Premium Business service that will be offered aboard the airline’s Boeing 777 fleet as part of a US$400 million cabin renovation program. The cabin upgrade was first announced nearly 12 months ago to the day.
Revealed for the first time this week, LATAM’s Premium Business class service includes a new culinary concept and cabin crew protocols, aimed at providing more comfort and privacy so passengers can reach their destination feeling refreshed. The new service will be rolled out this week on all LATAM international flights.
“From listening to our customers, we understand they want more options, flexibility and personalisation to be able to travel according to their needs. We are investing over half a billion US dollars in cabin renovations, digital tools and improving our service to offer each of our customers a tailored travel experience,” said Paulo Miranda, Vice President of Customers, LATAM Airlines Group.
The new Premium Business service
Premium Business includes a new gastronomic proposition designed by renowned Chilean and Brazilian chefs Pamela Fidalgo and Aninha that allows passengers to rest well on long-haul flights. The menu will showcase South American ingredients and will also be accompanied South America’s best wines, hand-selected by Héctor Vergara, the continent’s only master sommelier.
In addition, LATAM has implemented new service protocols for cabin crew with fewer interruptions. It has also introduced new premium pillows, bed clothes and mattresses with temperature-regulating and pressure-point technology for every flat-bed seat to maximise comfort.
“With the new Premium Business experience, we aim to continue being the first choice for corporate customers, offering not only industry leading cabins and service, but also an unrivalled network of destinations as well as the best itineraries and punctuality on the continent,” Miranda said.
A new cabin standard
LATAM Airlines Brazil’s first renovated Boeing 777 represents the new standard for the group’s long-haul aircraft and is one of approximately 200 planes – representing over half of the global LATAM fleet – that will be upgraded over the next two years. The aircraft features new Premium Business seats with direct aisle access, a renovated Economy cabin and LATAM+ Seats, which offer greater space, a dedicated overhead bin and premium services such as priority boarding.
In the new Premium Business cabin, each custom-designed Thompson seat offers more privacy and direct aisle access, as well as configurations for both individuals and couples. The seats recline 180 degrees into a fully flat bed, feature the latest generation in-flight entertainment with an 18” Panasonic personal screen and have ample space for personal items.
LATAM’s Boeing 777 also features a revamped Economy cabin, offering passengers a new look, improved comfort and a state-of-the-art inflight entertainment system with an unrivalled selection of content.
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