Expedia Group will become the exclusive global optimised distributor of Marriott International’s wholesale rates, availability and content to a network of global travel providers, effective 15 October 2019.
The strategy will see Marriott introduce changes to how it approaches the redistribution of the company’s wholesale rates and availability among third-party travel providers. Through this agreement, originally inked in April 2019, Marriott will leverage Expedia Group’s technology and enterprise-level service to create a single gateway for the redistribution of Marriott’s wholesale inventory.
The parties said the optimised distribution model, provided by Expedia Group’s B2B arm, Expedia Partner Solutions, will “eliminate the complexity and inefficiency of today’s wholesale redistribution model for Marriott hotels. This single gateway solution will also provide a consistent and reliable shopping experience for travellers, ensuring accurate display of hotel descriptions, room rates and fees through known and trusted third party travel providers.”
They said that the wholesale distribution landscape today is fragmented and complex and that this new solution “unlocks the power and scale of Expedia Group’s technology through one point of access and uniform technology for all Marriott hotels worldwide, which will enable Marriott to more efficiently manage its wholesale redistribution.”
The venture will also mean that redistributors will no longer receive access to Marriott rates and inventory directly from Marriott but will need to contract with Expedia Partner Solutions to obtain access.
Tour operators who access wholesale rates from Marriott directly continue to have this option in addition to leveraging Expedia Partner Solutions as the optimised distributor for Marriott International wholesale rates. For Marriott hotels, the new optimised distribution model will reduce the cost, complexity and consumer issues associated with the current redistribution marketplace.
“At Marriott, our highest priorities include enhancing service and transparency for consumers while driving profitability for owners and franchisees,” said Brian King, Global Officer of Digital, Distribution, Revenue Strategy & Global Sales at Marriott International. “With this truly innovative solution from Expedia Group, we can increase our reach to leisure travel providers while solving distribution challenges and improving profitability for our hotels around the world.”
“We believe in unlocking the power of the Expedia Group platform for our partners so that they can benefit from our significant investments in technology, support services and industry expertise. This agreement with Marriott International is a great example of putting this ethos into practice,” said Christian Gerron, Senior Vice President. Enterprise Solutions, Expedia Partner Solutions, Expedia Group.