Growing number of Australian snow-chasers checking in to Prince Hotels

Near 130% increase in traffic from Aussie travellers during winter months

With a 213% increase in visitation from Australian travellers over the last decade, Japan’s popularity is well and truly surging, and with over 552,800 Aussies taking flight to the popular destination in 2018 alone, it’s showing no signs of slowing down.

In line with the growth, Prince Hotels and Resorts has reported an unprecedented number of Australians checking into its properties over the last 12 months, with over 25,000 guests selecting the group’s properties when visiting Japan.

Prince Hotels and Resorts has reported a 129% jump in Australian’s checking in during their winter ski season, with properties located in key tourism areas including Furano, Naeba, and Shizukuishi.

Universal Traveller Team Leader, Isabella Thompson, said the increase in Aussie’s travelling to Japan is undeniable, and that ski season is the most common appeal for a first-time visitor.

“In our store, Japan is the second highest destination enquiry – it appeals to many different types of travellers, especially the thrill seekers and the foodies!” Thompson said.

“It’s becoming cheaper to travel to, especially for the snow fans, and areas like Osaka and Kyoto appeal to history and culture lovers too.”

“We field most enquiries for travellers wanting to head over in either February and March for ski season, or later in the season so they can also catch the cherry blossoms,” she said.

Prince Hotels offers a number of ski resorts in Japan, including New Furano Prince Hotel in Hokkaido, Naeba Prince Hotel in Niigata, and Shizukuishi Prince Hotel in Iwate.

Prince Hotels and Resorts Director Executive Managing Officer Ryuichiro Nishiyama said he is thrilled to see more Australians recognising Japan as a must-do destination on their travel wish list, particularly during ski season.

“The growth of Australians visiting our properties between 2017 and 2018 is a positive indication for the wider Japanese tourism market and we look forward to welcoming more Australian guests to our properties over the 19/20 ski season.”

“Getting to Japan for ski season has never been easier for Australians, as Qantas are now doing seasonal flights direct from Australia to Sapporo, giving skiiers easier access and allowing them to enjoy the city of Sapporo as well as a visit to the amazing snow in Furano, Hokkaido.”

Renowned in the Japanese market for their high levels of service and hospitality, the Prince Hotels and Resorts portfolio caters for both business and leisure travellers and offers everything from premium rooms in the heart of buzzing Tokyo, along with their breathtaking snow resorts in the alps.

For further information on Prince Hotels and Resorts’ Snow Resorts, click here.

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