Virgin Hotels will add Miami to its destination list, confirming plans to open a new property in the Floridian city in 2023. The announcement comes after Virgin Hotel’s sister company under the Virgin Group umbrella, Virgin Voyages, received approval for its first cruise terminal at PortMiami.
“I’m personally very passionate about this property, as it brings Virgin Hotels into a city that holds a great deal of significance for us. In addition to being my home, Miami is the headquarters of Virgin Hotels, so this is a milestone that has been a long time coming,” said Virgin Hotels CEO Raul Leal. “Miami is one of our nation’s premier vacation and nightlife destinations and a major cultural hub. Our team cannot wait to make our mark here by bringing the Virgin Hotels experience to this lively city.”
The 40-storey Virgin Hotels Miami will go up in the Brickell neighbourhood near a US$1.05 billion shopping and mixed-use project. It will feature 250 ‘chambers’, a spa, multiple restaurants and bars including the signature culinary experience, Commons Club. The project also includes 15 floors of residential units and co-living units.
The development is planning to incorporate a car elevator system for valet parking as a nod to the future of transportation and to maximise the space available for amenities, entertainment and office uses. Tapping into Virgin Group’s commitment to sustainability, the project will seek green building certifications, aiming to be one of the healthiest and lowest carbon consuming hotels.
The property joins Virgin Hotels’ rapidly growing roster, which includes Virgin Hotels Chicago, Virgin Hotels San Francisco, and Virgin Hotels Dallas, opening later this year. The brand has broken ground on four locations: New York, Nashville, New Orleans and Edinburgh, UK. Forthcoming hotels have also been announced in Palm Springs and Silicon Valley, including the newest acquisition, the Hard Rock Hotel & Casino Las Vegas which will be converted to Virgin Hotels in later 2020.
Virgin Hotels Miami is slated to break ground in 2020.