InterContinental Hotels Group and Mr & Mrs Smith, the travel club and boutique hotel specialists, have launched a loyalty partnership. From early next year, IHG Rewards Club members will be able to earn and redeem points at over 500 handpicked Mr & Mrs Smith hotels when booking through IHG’s direct channels.
The arrangement will more than double the number of luxury and boutique hotels which members can choose from; complementing IHG’s upmarket portfolio of hotels and resorts across Six Senses Hotels Resorts Spas, Regent Hotels & Resorts, InterContinental Hotels & Resorts, Kimpton Hotels & Restaurants and Hotel Indigo.
IHG Rewards Club members will be able to earn and redeem points across hundreds of luxury and boutique hotels around the world, including some of Smith’s most seductive stays, such as Jasper Conran’s self-styled riad hideaway L’Hôtel Marrakech, 18th-century organic Tuscan estate Borgo Pignano, high-in-the-Himalayas retreat The Kumaon and the charming Old Rectory on South Africa’s famed Garden Route.
Top tier loyalty members* can expect free room upgrades whenever available and a gift, called a Smith Extra, on arrival at each Mr & Mrs Smith hotel.
Founded in 2003, Mr & Mrs Smith is a “Travel Club for Hotel Lovers,” offering a curated collection of over 1,200 boutique and luxury properties in over 80 countries. Mr & Mrs Smith’s high-tech, high-touch approach to business enables deep relationships with its boutique hotel partners and onward distribution of its inventory to more travel-savvy guests.
Tamara Lohan MBE, COO & co-founder, Mr & Mrs Smith, commented: ”We conceived Mr & Mrs Smith for discerning travellers who want to discover truly extraordinary places with the people they love. We are hugely excited about the opportunity to bring our growing collection of carefully curated boutique and luxury hotels to millions of IHG Rewards Club loyalty members, so they may join our members in experiencing some of the world’s most seductive hotels.”
The partnership gives IHG’s members more choice in where to go, with the addition of Mr & Mrs Smith properties in 14 countries where IHG doesn’t currently have open hotels.
* IHG’s most loyal guests, including InterContinental Ambassadors and Kimpton Inner Circle members, will enjoy a free Smith Extra such as a bottle of champagne, picnic hamper or 30-minute massage on arrival at every Mr & Mrs Smith hotel, as well as automatic room upgrades whenever available.
Lead image: Morukuru Beach Lodge, De Hoop Nature Reserve, South Africa