Visit Finland launches sustainability initiative

Sustainable Travel Finland aims to raise trade awareness of eco-friendly businesses

Visit Finland has launched a new Sustainable Travel Finland program for companies and regions across the country. The initiative aims to make it easier for travel companies abroad to identify businesses that have committed to caring for the environment. It provides companies and destinations with a sustainable development process through ecological, social, economic and cultural dimensions.

Sustainable Travel Finland is designed to nurture, conserve and preserve Finland’s unspoilt natural environment and the Finnish culture and lifestyle.

Liisa Kokkarinen, Manager Regional Partnerships, Business Finland, said, “We want to encourage all tourism providers to reduce their impact on the environment through their social, economic and cultural footprint in order to preserve and protect the pristine Finnish countryside for future generations.

“With this new Sustainable Travel Finland program, we will be able to reward companies and destinations that act in a conscious fashion as well as easily allow travel trade to recognise companies that are serious about protecting the environment, both constructed and natural.”

Companies and destinations which participate in the new progressive program will be recognised with the Sustainable Travel Finland label (pictured above) and have access to a continuous development model, the latest information on sustainable tourism development, marketing support and visibility on Visit Finland channels.

There is also a pledge for Finnish businesses that make a commitment to sustainability.

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