CLIA Australasia kicks off 2019/20 cruise season

Local cruise industry leaders and stakeholders united

CLIA Australia's Joel Katz, Australia Managing Director and Sture Myrmell, Chair
CLIA Australia's Joel Katz, Australia Managing Director and Sture Myrmell, Chair at Pullman Quay Grand for the 2019/20 Cruise season launch

CLIA Australasia kicked of the 2019/20 cruise season in Sydney this week, hosting member cruise line executives and reps, industry suppliers, ports, destinations and tourism organisations to a launch event.

Sture Myrmell, President of Carnival Australia and CLIA Australasia Chair, welcomed the organisation’s newest Executive Partner, Destination NSW. He highlighted the significance of a recent agreement with state tourism organisation saying, “the new partnership means Australia’s gateway cruise state is now represented in the global cruise community as it works to further develop its cruise economy.”

“The cruise industry makes an economic contribution worth more than $2.7 billion a year to NSW and it’s a great pleasure to welcome Destination NSW to CLIA at a time when the state is making important steps towards increasing the tourism benefits of cruising, and cruise continues to be an important contributor to the NSW Government’s visitor economy target to triple overnight expenditure by 2030.”

The 2019/2020 cruise season will see four CLIA cruise lines introduce first-time arrivals this season, namely Princess Cruises’ Ruby Princess,  Carnival Cruise Lines’ Carnival Splendor, Windstar Cruises’ Wind Spirit and Dream Cruises’ Explorer Dream. They join an ensemble of regular visits and year-round vessels.

“The choice in cruise lines and ships is broader than ever and the range of itineraries offered this year will ensure the economic benefits of cruise tourism are spread far throughout our region,” Myrmell added.

The CLIA Chair also welcomed infrastructure advances, including the newly renovated wharf in Eden, improvements made in Cairns and channel dredging in Broome. Additionally, this season marks the launch of first-time cruise visits in Trial Bay and Batemans Bay in NSW.

“With more than 60 cruise ships sailing in Australian waters this summer and almost all offering itineraries that include local ports, cruise will continue to deliver local and international visitors to destinations around the country,” Myrmell added.

October also signals the start of CLIA Australasia’s annual Cruise Month, which over four consecutive weeks focuses on ocean, river, luxury and expedition cruising.

“Over the coming weeks CLIA and its cruise line members will mount a packed program that showcases the best that cruise has to offer Australian and international travellers,” said Managing Director Joel Katz.

“This year’s Cruise Month will also help reinforce the benefits of booking through a CLIA-accredited travel agent, helping to explain to consumers about the additional skills and education that our dedicated cruise specialists have invested in,” he said.

Lisa Pile, Regent Seven Seas Cruises and Adam Armstrong, Silversea
Lisa Pile, Regent Seven Seas Cruises and Adam Armstrong, Silversea

Katz also unveiled the first #WeAreCruise video for the Australian market following the roll out in May of a similar clip in New Zealand. The videos will be used as part of a global campaign, with the Australian version centred on how cruise tourism is helping to conserve Tasmania’s colonial heritage.

Lead image: Jason Worth, Oceania Cruises; Sture Myrmell, Carnival Australia and CLIA Australasia Chair; Lisa Pile, Regent Seven Seas Cruises and Adam Armstrong, Silversea.

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