Hapag-Lloyd Cruises‘ newest expedition ship, HANSEATIC inspiration, was christened by godmother Laura Dekker on the Elbe River in Hamburg, Germany on Friday [11 October, 2019] night. Around 230 guests were on hand to view the naming ceremony of the second of three new luxury expedition ships that have joined the Hapag-Lloyd Cruises’ fleet, backed by TUI Group.
HANSEATIC inspiration was transformed into a ceremonial stage as eleven high-powered projectors put on a twelve-minute multimedia show on the outside of the ship that took the audience on a virtual cruise through the destinations its expeditions will visit. The new expedition class fleet includes HANSEATIC nature, HANSEATIC inspiration and HANSEATIC spirit.
Rather than remaining on the HANSEATIC inspiration, Hapag-Lloyd Cruises’ guests found themselves on the water for the spectacular show. For one evening, the Elbe and the ship became the extraordinary setting for a naming ceremony perfectly in keeping with expedition cruises.
Guests went on a virtual cruise to the most remote corners of the world, leaving the bustling city behind to visit the Arctic, the Antarctic and the Amazon. Icy landscapes, whales, penguins, green jungle oases, colourful birds and many other landscapes and creatures were projected onto the outside of the ship.
The 3D mapping – 140 metres wide and 22 metres high – which was designed and programmed specially for the event, was projected through the dark Hamburg sky onto the side of the ship by eleven high-powered projectors from the south side of the Elbe. Musical accompaniment was provided by Oonagh, the German pop star and two-time Echo winner, as well as Terje Isunget, the Norwegian musician known for his unique instruments made from ice.
“Today’s naming ceremony has given our guests a taste of the expedition cruises which they can experience on the HANSEATIC inspiration from now on. The second ship in our new expedition class is a further milestone in our company’s history. With these three new ships, we are positioning ourselves in the exclusive 5-star expedition segment – as already demonstrated by the HANSEATIC nature,” said Karl J. Pojer, CEO of Hapag-Lloyd Cruises.
“Naming the HANSEATIC inspiration against the wonderful night-time backdrop of the port of Hamburg was a very special moment for me. I’m sure that this expedition ship will more than live up to her name and take her guests on many inspiring cruises to show them the wonders of nature up-close,” said Laura Dekker.
Captain Ulf Wolter and his crew will depart Hamburg on 12 October, and arrived in Antwerp on 14 October. HANSEATIC inspiration began her maiden voyage on 12 October. The 15-day route will take the 139 metre long and 22 metre wide ship to Tenerife with stops in La Coruna, Lisbon, Casablanca and Madeira.
Lead image: Captain Ulf Wolter, godmother Laura Dekker and Karl J. Pojer, CEO Hapag-Lloyd Cruises during the christening ceremony for the new cruise ship HANSEATIC inspiration on 11 October, 2019 in Hamburg, Germany | Photo by Richard Huebner