“Strategic organisational enhancements” for Norwegian Cruise Line Holdings Ltd’s Asia Pacific division have been announced, with Ben Angell elevated to the position of Vice President and Managing Director NCL APAC for the company’s contemporary brand, Norwegian Cruise Line.
The new direction will see Steve Odell spearhead the company’s upper-premium and luxury brands (Regent Sevens Seas Cruises and Oceania Cruises) as Senior Vice President and Managing Director APAC.
The reorganisation is “designed to provide a more distinct focus for each respective brand under the NCLH banner,” the company said, and is aligned with the recent appointment of Harry Sommer as President and Chief Executive Officer of Norwegian Cruise Line.
Leveraging his comprehensive specialist experience in upper premium and luxury cruise line operations and promotion, Odell will oversee the sales, marketing and passenger services functions for Oceania Cruises (OCI) and Regent Seven Seas Cruises (RSSC) across APAC.
Reporting to Steve will be Jason Worth, Vice President and General Manager OCI Australia and New Zealand; Lisa Pile, Vice President and General Manager RSSC Australia and New Zealand and key executives across APAC for both brands.
“I am delighted to be an integral part of this new era for NCLH in APAC, where we are laying long-term foundations to ensure forecasted future growth can be accommodated and maximised,” Odell said.
“With the cruise industry continuing to experience double-digit growth across the APAC region – coupled with NCLH having eleven new ships on order for delivery through 2027, and the local deployment of eleven NCLH vessels in the APAC region alone in 2020 – we are investing more in the local market than ever before. As such, putting in place now the appropriate levels of commercial leadership required to support and nurture this growth is imperative.”
Angell’s new appointment as Vice President and Managing Director NCL APAC will see him oversee the sales, marketing and passenger services functions for NCL across the APAC region.
Reporting to Angell will be Felix Chan, Vice President and General Manager NCL Asia; Damian Borg, Director of Sales NCL Australia and New Zealand and key executives across APAC for the brand.
“I am incredibly excited to be part of NCL’s strategic expansion in the fast-growing APAC market, further growing NCL’s share of the upper-contemporary cruising space for which the brand is renowned.”
“The growth NCL has experienced over the past four years has been phenomenal, with so much more potential to be realised following the launch of Norwegian Encore this November, as well as six new Leonardo Class ships – one every year from 2022 until 2027,” Angell added.